PURCHASE, N.Y., May 3, 2018 /PRNewswire/ -- On your mark, get set, GO! Today, Mtn Dew Kickstart announced a partnership with NickSplat and Comedy Central to provide a refreshing boost to the beloved classic '90s game show Double Dare. The game show will return as part of Comedy Central Presents Clusterfest, a three-day comedy and music festival created by Comedy Central and Superfly, the brains behind Bonnaroo, and Outside Lands co-producer Another Planet Entertainment.
From Friday, June 1 to Sunday, June 3, 2018 in San Francisco, Mtn Dew Kickstart will give Clusterfest attendees the chance to quench their thirst for messy, nostalgic fun by racing through iconic Double Dare challenges and interacting with surprise celebrity guests. The event will culminate in a one-hour Double Dare show presented by Mtn Dew Kickstart on June 3, hosted by none other than the iconic Marc Summers, complete with an authentic Double Dare set and a DEW®-themed obstacle.
"Double Dare is the voice of a particular generation. Maybe a few generations! It has been more than 30 years since the show debuted, and not a day goes by where somebody doesn't approach me, no matter what city I might be in, and asks if they can take the physical challenge," said Summers. "I am very excited to be a part of Clusterfest and hope to make many people's dream come true."
Now, let's meet our teams. The Blue Team, comprised of four Comedy Central comedians, led by Haha Davis, will face four cast members of MTV's "The Challenge" on the Red Team, including Chris "CT" Tamburello, Jenna Compono, Leroy Garrett and Kam Williams. Both teams will compete head-to-head during the Double Dare special. Follow Comedy Central's Facebook page to see live moments from the show.
"Dew Nation is loyal, whether it's to their favorite beverage or TV show, and as a brand we love rewarding our fans by bringing them the best of both worlds," said Chauncey Hamlett, senior director of marketing, Mountain Dew. "We're excited to celebrate '90s nostalgia by bringing back Double Dare this summer, and plan to add a bold, refreshing new twist."
And because no game show is complete without fabulous prizes, Mtn Dew Kickstart recently launched an online consumer sweepstakes to give one lucky fan and a guest the chance to attend Clusterfest as VIPs, participate in the Double Dare course themselves, and become the envy of every '80s and '90s kid in the country. The grand prize will also include opportunities to meet surprise celebrity guests.
Mtn Dew Kickstart recently introduced a new flavor that offers the bold taste of the original Mtn Dew flavor they love, with an extra boost of caffeine. Mtn Dew Kickstart Original DEW brings the flavor of original Mtn Dew with a boost – containing 80 calories and 91mg of caffeine per 16 oz. can. Mtn Dew Kickstart Ultra Original DEW contains five calories, no added sugar and 91mg of caffeine per 16 oz. can. Both flavors contain five percent juice and Vitamins B and C.
To enter the Mtn Dew Kickstart Double Dare sweepstakes through May 9 and for official rules, please visit www.dewnationrewards.com to sign up for a free Dew Nation Rewards account and submit your entry via the website's program store under the "Sweepstakes" category. Follow the conversation @mountaindew #mtndewkickstart.
About Mountain Dew
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT® and MTN DEW® Label Series. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
NickSplat is a fan-driven brand spanning television and seven social media platforms covering the most loved Nick content from the 1990s and beyond. Celebrating the characters and shows that are definitional to millennials who grew up in the '90s, NickSplat consists of: a seven-hour television block airing daily from 11 p.m.–6 a.m. (ET/PT) on TeenNick, featuring landmark Nickelodeon programs and classic programming stunts; a robust social media community on Facebook, Instagram, Pinterest, Snapchat, Tumblr, Twitter and YouTube platforms; and a fully integrated NickSplat-branded emoji keyboard with emoticons, stickers and GIFs.
About Comedy Central
Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. For up-to-the-minute and archival press information and photographs visit Comedy Central's press Web site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
Comedy Central and Superfly, the brains behind Bonnaroo, and Outside Lands co-producer, Another Planet Entertainment have joined forces as creators of Comedy Central Presents Clusterfest, a groundbreaking weekend long comedy and music experience, June 1-3 in San Francisco, CA. Clusterfest features more than 70 acts ranging from some of the biggest names in comedy and rising talent, as well as immersive comedy attractions, bringing to life contemporary and legacy comedy properties. To round out the festival experience, Clusterfest also features a top tier music lineup, creating one of a kind opportunities for surprise collaborations and can't miss moments. The three day festival takes place at Bill Graham Civic Center in the heart of San Francisco. More details at www.clusterfest.com
Jillian Galasso Djukic
Golin for Mtn Dew
SOURCE Mountain Dew