NEW YORK, April 18, 2011 /PRNewswire/ -- attracTV, creator of the premiere platform for running interactive, customizable widgets over streaming video, announced that it is teaming up with MTV International on 18 April, at 8 PM EDT to stream a concert from The Black Eyed Peas.
attracTV's platform (http://www.attractv.com) allows broadcasters like MTV to augment live streaming video by incorporating interactive "Vidgets™" overlaying the stream. During the concert, which will be streamed live from the legendary Terminal 5 in New York City online, international viewers (excluding China and UK) will be able to chat about the Black Eyed Peas in real time, answer live polls, and watch video clips from the event with their friends.
"We are delighted to be continuing our relationship with MTV International," said Tzahi Sofer, attracTV's co-founder and CEO. "With our technology, millions of viewers from around the world will be able to participate in a communal experience with music fans and car lovers from around the world."
The stream is part of the celebrations marking the reveal of the Volkswagen 21st Century Beetle, with the Black Eyed Peas performing at 8 PM EDT.
"MTV World Stage has become synonymous with providing fans everywhere access to amazing live performances that they otherwise couldn't see," said Gary Ellis, vice president of MTV International Digital Media. "The attracTV platform allows fans to not only view the concert as though they were in the front row, but engage with multiple screens simultaneously, including interactive chat widgets, polls, and multi-screen activities."
attracTV, based in Tel Aviv with offices in New York City, is a pioneer in providing full solutions for managing interactive overlays onscreen, with dynamic, innovative content and advertisement overlay solutions. Founded in 2008 by Tzahi Sofer and Guy Tomer, who both have broad backgrounds in computer technology and accumulated management experience in several startup companies, attracTV is a privately held company backed by Jerusalem Capital and private investors.