Multicast Achieves Live Internet Webcasting Milestone, Enhances Flagship Media Suite Solution With Simulated Live Broadcasts

ATLANTA, Feb. 16 /PRNewswire/ -- Multicast Media Technologies, Inc., a market leader in live event webcasts, announced today that it delivered 51,674 live events over the Internet in 2009.  To enable clients to maximize the value of their videos beyond the initial event broadcast, Multicast is expanding its live offerings with the addition of Simulated Live broadcasts to its comprehensive, hosted Multicast Media Suite solution.

Simulated Live broadcasts are the delivery of prerecorded videos and associated presentation aids, such as synchronized slide presentations, as a scheduled broadcast.  Organizations can easily and affordably increase the impact of their live event, reach more people, build a community experience and add additional monetization opportunities.  Just as if the broadcast were live, organizations can engage their audience and deliver a high-quality viewing experience that enables viewers to interact with each other in real-time.

Simulated Live broadcasts also can be scheduled for the same relative time around the globe. For example, corporate updates could be delivered at the start of the workday, or consumer updates could be delivered after business hours.

"More and more often, market leaders prefer live Internet webcasts over in-person meetings and traditional webinars," said Lou Schwartz, chief executive officer of Multicast. "Live webcasts better engage audiences, save travel costs and can be surprisingly affordable. By expanding our live capabilities to include Simulated Live broadcasts, we not only enable our clients to extend the impact of their messages but also to realize greater returns from their events."

Schwartz continued, "Live Internet and iPhone broadcasting is a rapidly growing part of our business. In the fourth quarter of 2009, we delivered 31% more live events than in the first quarter of the year. During the course of the year, we delivered live Internet events for a diverse set of clients, including Dave Ramsey's Town Hall for Hope broadcast, which was seen by more than 1.4 million viewers; the very successful Maximum Impact Leadership event, which featured an all-star list of speakers including John Maxwell, Tony Blair and Jack Nicklaus; and many of the world's leading corporations including Delta Airlines, FedEx, Infor and Turner Broadcasting."

Multicast Media Suite makes it easy and affordable for anyone to create live and on-demand online experiences that engage audiences, build brands and move people to action.  Using an efficient, integrated workflow, people can quickly and easily upload videos, establish a media library, manage projects, publish content and analyze results.

For more information on Multicast's live capabilities, please visit www.multicastmedia.com or call (877) 664-6137 to schedule a demonstration.

About Multicast Media Technologies, Inc.

Multicast is a market leader in live event broadcasting, Internet video and targeted multimedia communication that moves people to action. Founded in 2000, Multicast is relied on by more than 2,300 organizations of all types and sizes around the world that use a mixture of media to inform, educate, entertain, promote and inspire. Multicast broadcasts over 50,000 live events each year, and its best-in-class hosted solutions deliver 250 million streams a year (more than any network except ABC, CBS or NBC). For more information, please visit www.multicastmedia.com. 

SOURCE Multicast Media Technologies, Inc.