Multicultural Firm named General Market AOR for McDonald's in Southern Arizona

PHOENIX, April 29, 2014 /PRNewswire/ -- Mosaic Multicultural, a full-service strategic consulting firm dedicated to multicultural markets has been named Agency of Record (AOR) for the Southern Arizona McDonald's Operator Association (SAMOA). As AOR, Mosaic will lead all general market and Hispanic marketing efforts for 55 McDonald's stores in southern Arizona.

"We are proud and excited to have been named AOR for general market strategies as one of a few multicultural agencies across the country who handles general market strategies for the brand, said Mosaic Managing Director, Mark Suarez. "Mosaic will be able to speak to all of McDonald's audiences while helping to increase market share."

Suarez, A 10-year advertising veteran, and Mosaic offer SAMOA the ability to simultaneously reach the general market as well as the Hispanic market, the fastest growing segment of the population. The agency will develop and implement strategic advertising campaigns, media buys and creative executions for the general and Hispanic markets in southern Arizona.

In addition to his work with McDonald's, Suarez has extensive experience with multicultural marketing for top brands such as Rubio's Restaurants, Peter Piper Pizza, Skyy Spirits, AAA of Arizona and Time Warner Cable. He has successfully developed and managed integrated marketing plans, promotional events and advertising programs for retail and franchise systems in the U.S. and Mexico.

Mosaic also develops multicultural marketing strategies for the 227 Phoenix area McDonald's stores.

About Mosaic Multicultural

Mosaic Multicultural is a full-service multicultural marketing agency working in partnership with The Lavidge Company to provide multicultural advertising, interactive, public relations and marketing services. Mosaic leads with culturally relevant insights and facts to create a meaningful dialogue and connection between brands and multicultural markets. Based in Phoenix, the Mosaic Multicultural offices are located at 2777 E. Camelback Road, #300, Phoenix, Ariz. 85016. For more information visit www.MosaicMulticultural.com.

Media contacts: Mosaic Multicultural
480-998-2600
Teri Morris x557
[email protected]

SOURCE Mosaic Multicultural