Multimedia: A MUST for PR

Media panelists push importance of photos and video for today's online environment

TORONTO, April 21 /PRNewswire/ - More than 300 public relations, communications and media professionals packed CNW's Breakfast with the Media in Toronto on Friday, April 15 to hear Chris Hogg, CEO, Digital Journal; Anjali Kapoor, Managing Editor, Digital at The Globe and Mail; and, Sarah Millar, Web Editor, The Toronto Star, discuss how news and communications have evolved.

View the social media release here: http://smr.newswire.ca/en/cnw/multimedia-a-must-for-pr

Each panelist provided a unique perspective on the changing media landscape and the role of public relations, but one thing was clear: when it comes to delivering your news with impact, multimedia is no longer a nice-to-have but a must.

"If you took photos and video out of how you consume media, it wouldn't be the same experience," said Chris Hogg. "Multimedia is hugely important, whether you're in the editorial department or on the business side. Having multimedia and having multiple forms of content helps execute multiple goals as a news organization."

In particular, journalists and editors are looking for photos for use in print and on the web.

"I'm always looking for art to go with stories," said Sarah Millar. "A selection of photos is key because every website is different. Ask me how many I'd like and we can go from there."

The event, moderated by CNW president Carolyn McGill, was part of CNW's award-winning Breakfast with the Media series.

"CNW began hosting Breakfast with the Media events 21 years ago to give PR professionals insight into the day of a working journalist," says Carolyn McGill, president, CNW Group. "CNW is in a unique position to connect communicators and the media so both can overcome the challenges of working in today's digital environment."

Full video coverage of the event is available for viewing here.

Read CNW's blog, Beyond the Wire, to keep up to date with CNW's upcoming events.

About CNW Group

CNW connects organizations to relevant news audiences through integrated, intelligent communications and disclosure services. CNW offers newswire distribution, social media releases, webcast, video, photography, translation, regulatory filing services and MediaVantage, a web-based media monitoring application, communications and workflow solution. CNW has been an industry leader since 1960. www.newswire.ca | blog.newswire.ca.

SOURCE Canada NewsWire Ltd.