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Multimedia Continuing Education Provider Oakstone Publishing Welcomes New Vice President, Marketing

Formerly of B.A.S.S. Marketing, Amy Skiff will focus on awareness and demand for Oakstone's medical multimedia and wellness resources


News provided by

Oakstone Publishing

Sep 26, 2013, 08:40 ET

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BIRMINGHAM, Ala., Sept. 26, 2013 /PRNewswire/ -- Oakstone Publishing, one of the foremost providers of multimedia continuing education for healthcare professionals as well as effective and award-winning wellness resources, today announced the appointment of Amy Skiff as Vice President, Marketing. In this role, Skiff will be responsible for all aspects of strategic development and execution of marketing plans for Oakstone's Medical and Wellness divisions, including product positioning, brand awareness, new product development, integrated marketing communications, and market penetration. Skiff will report to Diane Munson, Oakstone's President and CEO.

(Logo: http://photos.prnewswire.com/prnh/20130926/PH86844LOGO )

"As we strengthen our focus on marketing, we are extremely pleased to welcome an executive of Amy's caliber to Oakstone's management team," said Diane Munson. "She brings significant experience in building brands, marketing content and driving sales. We look forward to benefiting from Amy's expertise as she drives Oakstone's marketing organization to capitalize on the full potential of what we have to offer."

Skiff is an accomplished and versatile executive with more than 20 years of strategic planning, marketing, and event development experience. Prior to joining Oakstone, Skiff served as Vice President, Marketing at B.A.S.S., LLC and as Sr. Director, B.A.S.S. Marketing at ESPN. During her tenure with B.A.S.S., she was responsible for marketing the company's television, magazine, digital and event media platforms. Earlier in her career, she held various strategic marketing positions with CITGO Petroleum, where she was responsible for brand development, marketing communications and advertising, and business strategies. Skiff holds a BA in Economics from Indiana University.

"With more than 35 years of experience, Oakstone has an excellent reputation for the high quality, breadth and depth of its continuing education and certification materials for healthcare professionals and its wellness resources," said Amy Skiff. "I'm excited about joining the Oakstone organization, and look forward to developing marketing strategies to further strengthen Oakstone's brand and industry leadership, and to help execute on our enormous growth potential."

About Oakstone

Oakstone Publishing, LLC excels at providing nonbiased, multimedia continuing education and certification materials for physicians, dentists and allied healthcare professionals, as well as effective and award-winning wellness resources for organizations interested in encouraging healthy lifestyle choices within the workplace. The Accreditation Council for Continuing Medical Education (ACCME) awarded Oakstone with Accreditation with Commendation, the highest recognition a medical content provider can achieve. For more information, visit www.oakstone.com.

Oakstone is a portfolio company of BV Investment Partners, a leading private equity investor in the information and business services, communications and media sectors.

For more information, contact Rebecca Taber at Email or 205-437-3048.

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SOURCE Oakstone Publishing

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