MILFORD, Conn., May 31, 2013 /PRNewswire/ -- Research from Google and others has shown that consumers are rapidly moving beyond a mere "second screen", often using three or more connected devices to complete a task. Marketers must respond to this new environment with ways to deliver a consistent engaging customer experience across multiple devices.
How to ensure brand messaging is consistent across screens and in context with the time, place and form factor of the device being used is the focal point for this summer's most compelling conference for marketing executives.
The 2013 NY MultiScreen SummitTM will be held June 11-12 at the Metropolitan Pavilion in New York City. The event agenda is a fast-paced trek through six key discussion topics: Concept, Tools, Credentials, Content, Engagement and Identity. More than 45 marketing, brand and technology experts will offer case studies, analysis, predictions and debate on each of these topics.
MultiScreen Summit will run concurrently as "Affiliate Partner" of Integrated Marketing Week, organized by Direct Marketing Association (DMA) and Econsultancy. Registered attendees include brand executives from AAAA agencies, F1000 brands, cross-channel retailers and disruption technology startups.
"This new connected economy is made up of consumer moments across their connected screens during the course of the day," said Gary Schwartz, CEO of Impact Mobile, who is serving as conference chair for the 2013 event. "Ten years ago you did not require skills to follow these consumers; now you need to plot their screen journey in minute detail."
"The value does not lie exclusively on the screen but in connecting these screens," noted Schwartz. "In a world where the majority of people use more than one screen to accomplish a single task, brands need to focus on the 'digital Velcro' to connect these screen experiences – creating a multiple of value through simultaneous or sequential use of two or more connected screens."
MultiScreen Summit is backed by an impressive roster of innovators in marketing and customer engagement, led by title sponsor Alliance Data. Industry Supporters include the Location-Based Marketing Association (LBMA), The Hollywood Reporter, DMA, Econsultancy, NPD Group (official research partner), Mobile Entertainment Forum (MEF), Mobile Marketer and EachScape. The MultiScreen Summit is organized by Unicomm.