LONDON, October 28, 2014 /PRNewswire/ --
Maison MUMM is proud to announce its partnership with internationally acclaimed DJ and music pioneer David Guetta, on the launch of his track 'Dangerous'. This marks the first time the House has partnered with an innovator from the music industry.
David Guetta is one of the world's most iconic DJs and has truly changed the face of dance music, selling over 8 million albums and 40 million singles worldwide. The unique partnership will be featured in an innovative music video launch set to excite music lovers around the world. The full reveal will follow.
As a proud sponsor of Formula One, MUMM Champagne, together with David Guetta, are bringing to life the indescribable thrill and emotion of motor sport, with a never-before-seen innovation, to be unveiled alongside the full track video.
Speaking about the partnership, David Guetta comments: "I am very excited about our collaboration and proud of what I have been able to create with MUMM Champagne. As a DJ there is always a need for me to break boundaries and create new experiences for music lovers. MUMM shares this passion with me and this is why it is a great honour to be chosen as their first music partner."
Phillippe Guettat, Chairman and CEO of MUMM Champagne remarks, "Through working with David Guetta we have been able to create something that is truly spectacular and we are thrilled to bring this exciting first to the world."
View Dangerous video clip teaser here:WWW.GHMUMM.COM
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*About David Guetta
Born on the 7th of November 1967, multi award-winning French DJ David Guetta began his electro affair in the 80s and 90s, DJing at underground clubs in his home city of Paris. He soon was headlining at the biggest Parisian clubs such as Le Palace and Folies Pigalle. Guetta received international success in 2009 with the launch of his album One Love, which sold three million copies globally. Today David Guetta has received countless music accolades including: Top EDM Artist (Billboard Awards) 2013, Best Remixed Recording (Grammy) in 2010 and 2011 and MTV music award for Best French Act 2011. Today he has over 57 million fans on Facebook, sold over 8 million albums and 40 million singles worldwide. He has received over two billion views on YouTube and has over 16 million Twitter followers. David Guetta remains the most downloaded music artist in Europe.
MUMM is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, MUMM is the leading international champagne House in France and fourth worldwide*. MUMM Cordon Rouge, recognisable by its red ribbon - a symbol of excellence - is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down.
* IWSR 2013
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