Munchkin Brings Back Its "Pail it Forward" Diaper Pail Donation Campaign for Second Year

NORTH HILLS, Calif., Dec. 20, 2012 /PRNewswire/ -- Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today announced the re-launch of its successful "Pail it Forward" social media campaign in an effort to reward loyal fans and help nonprofit organizations this holiday season. The month-long viral campaign, which Munchkin debuted last year as a way for fans who love the company's award-winning ARM & HAMMER™ Diaper Pail to gift one to a friend, features a new, extra dose of holiday cheer this year―a donation of nearly 500 diaper pails and other babycare essentials to organizations helping babies and children in need.

(Photo:  http://photos.prnewswire.com/prnh/20120614/LA24478LOGO)

"We know parenting can have its challenges, and it's often the little things that make the biggest difference, so we are excited to re-launch 'Pail it Forward' to help families in need receive  products that our Munchkin fans tell us they can't live without," said Steven Dunn, chairman and CEO, Munchkin, Inc. "This fun campaign celebrates the giving spirit of the holiday season by gifting the ARM & HAMMER™ Diaper Pail—a must-have product voted as #1 in odor control by parents all across the U.S.—to both our fans and parents who could use a helping hand."

Munchkin fans can "Pail it Forward" now through Dec. 31 in four simple steps on the Munchkin Facebook page:

1. Like the Munchkin Facebook page.
2. Upload a photo of themselves or their baby with their ARM & HAMMER™ Diaper Pail to Munchkin's page.
3. Write a caption to accompany the photo that shares why they love their pail or why their friend deserves to receive a pail.
4. Tag the deserving friend in the photo to nominate them to win one of the Diaper Pails given away each week. All fans who participate will also be entered to win one of 10 Munchkin prize packs containing key safety, care, nursery, travel and feeding essentials.

Upon hitting the social media milestone of 200,000 Facebook fans, Munchkin will "Pail it Forward" to four charity organizations dedicated to helping families, including Baby2Baby, LA Diaper Drive, Baby Buggy and Cradles to Crayons. The large-scale donations will consist of Diaper Pails and other essential parenting products from Munchkin's award-winning portfolio.

To learn more about the ARM & HAMMER™ Diaper Pail by Munchkin and other parenting essentials, please visit www.Munchkin.com.

About Munchkin, Inc.

A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today's parents.  Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve.  As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys "R" Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.

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SOURCE Munchkin, Inc.