Muse Apparel Launches First Ever Website Announcing Initial Venture Into Online Retailing

Nov 14, 2011, 09:00 ET from Muse Apparel

NEW YORK, Nov. 14, 2011 /PRNewswire/ -- Muse Apparel, the brand best known for their chic, trend-driven dresses and jackets, is pleased to announce the launch of its new website, which will debut the company's first foray into online retailing.

In an effort to deliver the Muse experience to a broader audience, the brand will be launching an e-commerce site on November 17th, 2011. In the meantime, Muse has launched a micro site, offering a taste of what's to come later this month. "It has always been our plan to expand the brand to as many customers as possible and to give them an easy way to shop directly from Muse. Our e-commerce site will allow us to do just that," says Camille Passaro, President of Muse. 

The new site will not only house the label's dress and jacket collections, but offer online-only exclusives. It will also reach out to customers about forthcoming special events and provide an inside look at the inspiration in the minds of the designers. Additional features will include "Designer's Top Ten" and lookbooks for previewing upcoming collections.

Looking to the future, Passaro says, "We will continue to re-invent and expand our site for the growing needs of the American Women." The site will go live just in time for the Winter/Holiday Collection providing customers chic options for every occasion this Holiday season. The Muse Collection retails for $138 - $220, offering high fashion at a competitive price point. The site will offer standard free shipping on every purchase.


Muse Apparel is a trend-driven and affordable collection of updated dresses with an attitude. The company designs and manufactures their own products which are sold in major retail department stores including Nordstrom, Macys, Lord & Taylor, Dillards, Belk, Von Maur and over 1,000 specialty boutique stores across the country. The updated brand continues to expand and is committed to streamlining the manufacturing process by developing and designing all clothing in-house.  The brand is also available for purchase online. Dresses retail for a suggested price of $138-$220.

Press Contact:
Megan Oxland / 5WPR
Phone: 646-763-8977

SOURCE Muse Apparel