LOS ANGELES, Jan. 21, 2014 /PRNewswire/ -- Anvil Cases is thrilled to announce a partnership with singer/songwriter AJ McLean around their exciting expansion into consumer products and mobile device protection. Anvil Cases reputation for ultimate protection has been well earned through decades of experience working to provide carrying and protective solutions for some of the world's most demanding travel and touring conditions. The Anvil iPhone 5/5s Roadcase delivers the same level of legendary protection that music icons have been depending on for the past 60 years to safeguard their gear from the hardships of being on the road.
"Wouldn't it be cool if the same company that protects some of your all-time favorite musicians gear was protecting your mobile devices?" That's the question Anvil VP for Mobile Products, Jose Beltran, says inspired the Company to launch their new Consumer Products Division. As for this exciting new partnership, McLean says the idea came about when he met with some of the company executives and realized he's already had a 20-year relationship with Anvil. "From the start, Anvil Cases have been helping the boys make sure our equipment travels safely while we're out on the road, I trust Anvil and I love the brand. I'm excited to be involved in this expansion with them, specifically for a product that I think everyone should have protecting their phone."
The Anvil iPhone Roadcase protects against bumps, high impacts, scratches and scuffs. The unique 4-piece design delivers maximum protection with minimum bulk. "We didn't just want to make a phone case that looked like a roadcase… We wanted to make a roadcase specifically designed to protect your phone," says Beltran.
"One thing I love about Anvil's design is that its as sleek as it is protective, so I don't have to battle getting my phone in-and-out of my jeans" says McLean. And since Anvil knows you love music, they've paid extra attention to port access so you can feel comfortable you'll be able to use your earbuds and headphones with the case on.
* 3 layers of protection.
* Internal rubber polymer shock absorbing liner with added protection in the corners.
* Rubber polymer back padding for extra impact protection.
* High strength polycarbonate shell.
* Full earbud/headphone access.
* Maximum impact protection with minimum bulk.
Pricing and Availability
The Roadcase for iPhone5/5s is now available for pre-order for $35.95 and will begin shipping in late Spring 2014. An AJ McLean Limited Edition Anvil Roadcase for iPhone package will also be available in a numbered run of 300 for a per unit price of $69.00.
About AJ McLean
AJ McLean is a singer/songwriter & performer best known as a member of the hugely successful pop act, the Backstreet Boys but to think of McLean solely in the context of music is to miss a huge portion of his identity. From his earliest days in the public consciousness, McLean has demonstrated an incredible sartorial sense, never shying from unorthodox pairings or blazing trends.
About Anvil Cases
Since 1952 Anvil Cases has been the product of choice for music icons and the people entrusted with protecting their gear. Living up to 60 years of heritage, Anvil loves to know that today they're protecting your gear just like they've been protecting some of music's greatest treasures since the 1950's.
Image with caption: "Anvil Cases' new Roadcase for iPhone." Image available at: http://photos.prnewswire.com/prnh/20140121/MM49416-a
Image with caption: "Anvil Cases Logo." Image available at: http://photos.prnewswire.com/prnh/20140121/MM49416LOGO-b
Video with caption: "AJ McLean presents new Anvil Roadcase for iPhone." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM49416-ANVIL-CASES-AJ-PROMO.mp4
For Anvil Cases Please Contact:
VP Mobile Products
C: (310) 924-2645
SOURCE Anvil Cases