Mustela® Launches my Mustela eRewards Program

NEW YORK, March 17, 2015 /PRNewswire/ -- Mustela®, the  number one baby care and stretch marks brand in Europe, proudly announces the launch of their first online customer loyalty program, my Mustela eRewards.

By offering exclusive access to new products and promotions, as well as traditional loyalty program perks such as deluxe samples and premium gifts, the my Mustela eRewards program allows expecting, new, and experienced moms to connect, learn, and shop all in one place. Membership is free and registration can be completed online at www.mustelausa.com/shop/lp/rewards.

"The launch of the my Mustela eRewards program marks the next strategic phase of our digital marketing program," said Jerome Clark, Assistant Vice President of US Marketing at Mustela®.  "Not only will this program complement our recently launched e-commerce platform but it will also help us to better engage directly with our consumers, understand their purchase behaviors and communicate with them in a more meaningful and customized way across all digital touch points."

my Mustela® eRewards members earn rewards by making purchases and sharing product reviews on the brand's e-commerce site, MustelaUSA.com. The more you shop and share, the more points you earn. Starting this spring, members will also be able to earn points by referring their friends to the program.  

"Our independent market research showed that our customers are extremely loyal due to our product efficacy, sensorial experience and premium packaging," explained Kelly Conroy, e-Commerce Manager at Mustela®.  "And we also learned that word-of-mouth recommendations and social sharing among our loyal customers is high and has a strong impact on our business.  With this unique program, we are now able to reward our most loyal customers for their recommendations in an organic way.  It's our way of saying 'thank you' for all of their support and belief in our Brand."

my Mustela® eRewards offers members many elite benefits, including:

• Free Premiums and Samples – Gain exclusive access to premium Mustela® products and samples
• Birthday Gifts – Celebrate baby's special day with a free gift, courtesy of Mustela®
• An Inside Look at New Products – Be the first to gain access to new and limited-edition Mustela® products
• Loyalty Discounts – Save on online orders with special promotional offers throughout the year
• Seasonal Free Express Shipping – Stay fully stocked with all the Mustela® must-haves with the help of free shipping and express seasonal shipping

Join the my Mustela® eRewards loyalty program at www.mustelausa.com/shop/lp/rewards, or connect with Mustela® on Instagram, Twitter and Facebook at @MustelaUSA.

ABOUT MUSTELA®:
For New Moms and Moms-to-be, who just want the best for themselves and their baby's tender changing skin, Mustela® provides high quality skincare through dermatological expertise and the highest concentration of natural ingredients. 

Mustela® has over 60 years of expert skincare research with plant-based active ingredients that go into unique paraben-free formulas that meet the needs of pregnant mothers and their baby's developing skin.

Mustela® products are available at Target, Babies "R" Us, Diapers.com, Buy Buy Baby, Walgreens, CVS, MustelaUSA.com and other select retailers.

MEDIA CONTACT:
Kristen Pessalano
INK & ROSES
212.218.1472
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150316/182020

SOURCE Expanscience Laboratories, dba Mustela

Related Links

http://www.mustelausa.com