MVNO Business Plan (2015 Edition)

Dec 09, 2015, 01:30 ET from Research and Markets

DUBLIN, December 9, 2015 /PRNewswire/ --

Research and Markets ( has announced the addition of the "MVNO Business Plan (2015 Edition)" report to their offering. 


The MVNO Business Plan includes evaluation of wholesale incentives, the reconciliation process and what macro and micro environmental aspects to consider when defining your negotiation strategy. It includes an example Service Level Agreement (SLA), modeled from real life operational MVNO SLAs, which can be customized and built upon to meet the needs of their service management requirements. 

This full business plan is based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Contendus, and covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. 

Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO's and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans. Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities. Understanding the competitive issues and what type of MVNO to launch is key to success. 

A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators. This includes rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them. 

Target Audience: 

  • MVNO start-ups
  • Mobile network operators
  • MVNE/MVNO service providers
  • Investors and analysts in the mobile space
  • Suppliers of MVNO equipment and software
  • Consultants and systems integration companies

Report Structure:

1. Executive Summary 

2. The Business 

3. The Opportunity 

4. The Market 

5. Marketing Plan 

6. Financial Overview 

7. Extensions And Upgrades 

8. Potential Market Segments (Ad. 1) 

9. The Management Team And Partners (Ad. 2) 

10. Competition (Ad. 3) 

11. The Mobile Virtual Network Operator Market & Growth Overview (Ad. 5) 

12. Case Studies (Ad. 6) 

13. Conclusions 

14. Appendix 

Mvno Operational Cost Planning: Modelling And Negotiation Strategies For Contracting With Host Mobile Network Operators: 

1. Introduction 

2. Wholesale Models 

3. Invoicing And Reconciliation 

4. Environmental Considerations 

5. Recommendations 

6. Negotiation Tactics 

7. Conclusions 

Mvno Billing Through Wholesale Line Rental:

1. Review 

2. Dispute Resolution 

3. Metrics 

4. Definitions 

5. Fault Escalation Process 

6. SLA Schedule 

Appendix 1 - Exclusions 

Appendix 2 - Guidelines For Payment Of Penalty Credits 

Appendix 3 - Parked Time 

Appendix 4 - General Dispute Process 

Appendix 5 - Wholesale Usage Invoicing & Dispute Process 

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