MWW Releases Statement In Response To New Jersey's Stronger than the Storm Campaign Queries

Jan 13, 2014, 12:56 ET from MWW

EAST RUTHERFORD, N.J., Jan. 13, 2014 /PRNewswire/ -- MWW today released a statement in response to recent queries regarding New Jersey's Stronger than the Storm campaign:

"Given widely inaccurate reporting on Stronger than the Storm, we welcome the Inspector General's report. It will show that MWW's proposal included no mention or suggestion of using the governor in the paid advertising campaign. The decision to include the governor was arrived at after the contract was awarded, based on timing, availability and federal expenditure rules. Assertions to the contrary are simply incorrect. The IG's audit will also show that MWW's final proposal came in at $22.255 million, while the runner-up's proposal was $23.725 million. That means MWW came in at the lower overall bid by $1.47 million and offered the lowest hourly rates of all bidders. STTS was one of the most successful campaigns in the history of New Jersey and had a material impact on the economic recovery of the Jersey Shore."

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on FacebookTwitterLinkedInPinterestGoogle Plus and Instagram.

SOURCE MWW



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