MWW Welcomes Three New Clients To Its Technology Practice, Expands San Francisco Office

Technology Innovators Azumio, Twist and Blurb Tap MWW as AOR for Integrated Consumer Technology Public Relations and Social Media

Nov 28, 2012, 09:30 ET from MWW

SAN FRANCISCO, Nov. 28, 2012 /PRNewswire/ -- MWW (, one of the top-ten global independent public relations firms, announced today it has been named agency of record for three new clients within its technology practice: biofeedback and health apps leader, Azumio; time-saving and arrival technology, Twist; and creative marketing and publishing platform, Blurb. The new clients are disruptors across the health, time management and book publishing categories, respectively, and all accounts will be led out of MWW's San Francisco office.

"Our ability to deliver both strong technology and consumer lifestyle public relations programs is key to building brand relevance in the highly competitive mobile and digital industry," said Michael W. Kempner, president and CEO, MWW.  "We are thrilled that innovative companies like Azumio, Twist and Blurb are increasingly turning to us to grow their influence and their market leadership positions."

This announcement comes on the heels of MWW's latest addition to its technology practice, instant messenger and phone app, Nimbuzz. MWW's technology team represents companies ranging from startups to Fortune 500 companies and comprises strategic communications specialists with deep relationships with traditional and digital influencers.

More on the newest additions to MWW's technology client roster:


MWW will lead brand positioning and media campaigns to launch Azumio's portfolio of mobile health applications, positioning the company as a thought leader within the technology and mobile health industry.

Azumio ( is a leader in the biofeedback and health apps industry. The company developed a line of leading mobile health and wellness apps. With more than 30 million downloads to date, Azumio has built the world's largest portfolio of health and wellness apps, including its award-winning Fitness Buddy and Instant Heart Rate technology.


MWW will expand Twist's exposure as an innovative leader in consumer technology, and target key industry verticals that can utilize Twist's app to save time and money. Together, MWW and Twist will further position the mobile app as the simple and intuitive solution for one of the world's most abundant problems of being late – and deterrent that costs businesses $90 billion annually in lost productivity.

Twist ( is the easiest and most accurate way to let people know when others will arrive. Whether meeting with friends, or running late to a business appointment, Twist makes life easier by eliminating the stress and headaches caused by uncertain wait times and travel delays.


Blurb tapped MWW to position the company as one of the most important publishing platforms in today's digital and traditional publishing industry. Through MWW's award-winning Dialogue Digital practice, MWW will engage key audiences through both traditional and social media.

Blurb ( is a creative publishing and marketing platform that allows anyone to design, publish, market and sell professional-quality books. The online tool revolutionizes the publishing space, allowing authors to create and build a following and share their books among friends and colleagues with ease. Blurb has been ranked as the fastest growing media company on the Inc. 500 list.

About MWW

MWW is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit  Connect with MWW on Facebook, TwitterLinkedIn, Pinterest and Google Plus.