MyBankTracker Re-launches Platform To Empower Consumers To Make Smart Banking Decisions

MyBankTracker 4.0 shifts its focus to solutions that enable consumers to compare and match the right financial accounts and services for them.

Jul 08, 2015, 17:15 ET from MyBankTracker

BROOKLYN, N.Y., July 8, 2015 /PRNewswire/ -- MyBankTracker relaunched its personal finance hub today, designed to help consumers make smarter banking decisions. Version 4.0 includes enhanced and easy-to-use tools that empower every individual to choose the financial products and services that work best for them. MyBankTracker also unveiled an Awards features that selects "Best Of" for banks and products by category. The rating factors include consumer reviews, bank health, rates, and more, and will provide unmatched transparency and insight into the banking industry.

MyBankTracker features editorial content, tools that help consumers compare and shop, and forums where users can learn about and compare various banks, ask questions, and post and read reviews. The platform currently compares more than 30,000 accounts from over 6,000 banks and credit unions, reaches 1.5 million new customers a month, and is growing fast. MyBankTracker decided to shift the focus of its platform after receiving feedback from users that the tools dramatically improved their ability to navigate the often-confusing and overwhelming banking space.

With this latest release, MyBankTracker puts product recommendations front and center. A simple quiz helps users discover the best bank for them, as well as receive smart recommendations for checking and savings accounts, credit cards, mortgages, CDs, brokerages, and auto loans. The platform factors in thousands of data points and MyBankTracker's deep financial expertise to make personalized recommendations based on the needs of each consumer.  

"For the first time in the industry, we are presenting things in a way that allows consumers to feel confident that they are making the right banking relationship, beyond rate," said cofounder and CEO Alex Matjanec. "We are here to ensure that you match the right bank, save the most money, and have a good relationship with the bank, regardless of what product you are trying to open."

An AOL study found that 60% of people still choose banks based on friends and family. Moreover, Millennials are wary of banks, and this has a dramatic impact on their banking habits. According to the Millennial Disruption Index, 53% of Millennials don't think their banks offer anything different than other banks and 30% are open to switching banks in the next 90 days. Across the board, customer loyalty to banks is low and customers will quickly switch if they find that their bank does not meet their unique needs.

With the relaunched platform, MyBankTracker makes it easier for consumer to gather essential information and compare relevant options. For example, if mobile banking is a priority, than MyBankTracker would display a list of banks that stand out for their mobile offerings. In addition, the new Quarterly Awards will show users which online banks, regional banks, national banks, credit unions, and more earn the best rankings from MyBankTracker's team of experts.

Whatever money or banking needs you have, MyBankTracker is there to help you make the smartest decision.    

About MyBankTracker:
MyBankTracker is an independent resource that helps consumers make smarter banking and money decisions. The platform includes solutions that provide free bank information on more than 6,000 banks and credit unions and 30,000 financial products including savings, checking, mortgage, and general banking fees. It also includes "Best Of" awards and editorial analysis that enable consumers to make more informed choices, as well as an online community for consumers to share information. MyBankTracker is a leading source and authority in the personal-finance space. We believe that by building your finances, we can rebuild the world.


SOURCE MyBankTracker