MyBrandz Top200 Loved Brands: Facebook Overtakes Google and Toyota is Falling

News provided by

Apr 14, 2010, 04:00 ET

NEW YORK and TEL AVIV, Israel, April 14 /PRNewswire/ -- MyBrandz, the independent Web service for brand fans, today released its latest rankings of the world's 200 top brands. This latest ranking demonstrates a significant shift in the public's perception of top consumer brands, illustrating the impact of consumer loyalty on a company's popularity.

MyBrandz uses its dynamic "MyBrandz Brands Map" mapping companies and sorting them by popularity and affinity. With the MyBrandz Brands Map, members find out which companies are considered the hottest now -- and which are gaining global esteem. By using this tool, the company found that Facebook has overtaken Google and is on its way to narrowing the gap with Apple to become the most loveable brand on Earth.

Facebook's jump in brand rank has been impacted by numerous factors, including increased site traffic and positive sentiment in online conversations, especially when compared to negative sentiment about Google stemming from a mixed reaction to Google Buzz and the firm's crisis in China. Also Toyota couldn't stop its falling to the sixth place in the "Cars and Automotive" category

"MyBrandz Brands Map offers insight into what consumers value -- right now," said Eran Gefen, MyBrandz CEO. "Facebook is solidifying its place in the brand universe, and every organization can learn from their efforts to engender consumer affinity. It's not just about traffic or eyeballs; a lasting brand understands that consumer loyalty is impacted by a multitude of factors."

The Brand Rank was built using MyBrandz's proprietary algorithm, which takes into consideration more than 28 distinct qualitative and quantitative parameters, including buzz, brand sentiment, number of Twitter followers, Facebook fans, site traffic and passion for the brand on MyBrandz.com.

Apple's place atop the latest Brand Rank comes as no surprise. As the top placed news brand, CNN ranks 7 spots ahead of its nearest rival, FOX. Proving the value of classic tech brands, Sony squeaked into the top 10 at number 9, with Disney (3), NBA (4), MTV (6), Starbucks (8) and Twitter (10) rounding out the upper echelon.

Proving that luxury brands can maintain their status even in the midst of a global recession, Ferrari landed at number 24, and National Geographic's spot at number 32 is testament to the power of a "life-long" brand.

The top 50 brands are as follows:

1 Apple 2 Facebook 3 Disney 4 NBA 5 Google 6 MTV 7 CNN 8 Starbucks 9 Sony 10 Twitter 11 Nintendo 12 Nike 13 Microsoft 14 Adidas 15 FOX 16 NHL 17 the New York Times 18 eBAY 19 Dell 20 NFL 21 Ford 22 Nokia 23 Playboy 24 Ferrari 25 Linux 26 Marvel 27 Yahoo! 28 ABC 29 CBS 30 RedBull 31 BlackBerry 32 National Geographic 33 BestBuy 34 Pepsi 35 Vogue 36 GAP 37 Virgin 38 CocaCola 39 Wired 40 NBC 41 Gibson 42 Honda 43 McDonald's 44 HTC 45 Amazon 46 Oreo 47 Converse 48 BMW 49 Barbie 50 Verizon