BOULDER, Colo., July 13, 2015 /PRNewswire/ -- As summer nears the halfway point, it may be time for a sun safety check. The sun's harmful UV rays do not discriminate, and the number of reported skin cancer diagnoses continues to rise. According to the American Melanoma Foundation, more than 3.5 million non-melanoma skin cancers in more than 2 million people in the U.S. are diagnosed annually. Melanoma is a serious skin cancer and the most common form diagnosed in young adults 25-29.
Applying sunscreen daily limits bodily exposure to ultraviolet radiation—UVA and UVB rays—that can penetrate the top layer of skin and potentially create irreparable cellular damage that can lead to skin cancers. MyChelle Dermaceuticals (MyChelle), a Colorado-based natural skin care company, is motivating consumers to protect their skin year-round by raising awareness on sun safety issues. The company is a key supporter of the non-profit Environmental Working Group, engaged as a member of its Sun Safety Coalition and a proud partner in its national "Practice Smart Sun" campaign.
Developing advanced, non-toxic sun protection is a top priority for the pioneering company. MyChelle sunscreens are some of the top rated by the EWG based on their multi-benefit, mineral formulations containing an exclusive blend of zinc oxide and titanium dioxide.
"When shopping for sunscreen, the safest for the family are those offering broad-spectrum coverage and formulated with non-nano minerals that provide an invisible, albeit effective, physical layer of skin protection," says Kimberly Heathman, CMO, MyChelle Dermaceuticals.
Because not all sunscreens are created equal or offer the same high level of protection, MyChelle encourages consumers to consult the EWG's annual Guide to Sunscreens, which grades approximately 700 sunscreens and SPF-rated moisturizers on safety and truth in advertising.
MyChelle is also committed to distributing products as good for nature as for skin. A study by Environmental Health Perspectives revealed that four common sunscreen ingredients—Oxybenzone, Butylparaben, Oxtinoxate, and 4-methylbenzylidene camphor—are dangerous to fragile coral reefs. The brand's award-winning sunscreens are biodegradable and made without ingredients that endanger these diverse ecosystems.
To learn more about the complete line of MyChelle facial products, visit www.mychelle.com. The products are available for purchase online and at natural retail stores including Whole Foods Market. For the latest updates, follow the brand on Facebook, Twitter, and Instagram.
About MyChelle Dermaceuticals
The pioneer in clean, bioactive skin care, MyChelle Dermaceuticals revolutionized the natural beauty industry in 2000 as the first company to use anti-aging peptides, plant stem cells and clinically proven dermatological ingredients for guaranteed visible results. Sustainable manufacturing practices and charitable pursuits support a full line of highly effective cleansers, moisturizers, serums, nourishing creams, and sun protection. Learn more at mychelle.com.
SOURCE MyChelle Dermaceuticals