CHICAGO, June 9 /PRNewswire/ -- Garry Gassel believes his startup can give B2B/B2C websites that spark that many seem to be lacking. A Website Video Intro from MyCompanyIn30sec.com introduces sites with an emotionally impactful video, using state-of-the-art motion graphics, video/film, and music/audio production ... professional quality that rivals a national TV spot, but at a small fraction of the cost.
"The first impression you get from most business websites is like a glorified brochure - a lot of good info to read, maybe some PowerPoint-type animation, but nothing to really excite you," says Gassel. "Besides high production value, the key is to effectively distill the who-what-why into 30 seconds, which is basically what I've been doing for many years."
He certainly seems to have the credentials; the Super Bowl and Cannes Lion successes are highlights of a 25+ year career as an ad agency producer that includes business-building campaigns for a long list of impressive clients: Anheuser-Busch, McDonald's, Procter & Gamble, S.C. Johnson, Mars/Wrigley, Bayer, Nabisco, Stouffer's, Hewlett-Packard, to name a few.
But Gassel says not to let his past high-profile clients scare you; while not quoting specific prices, he says he is well aware of the economies of the Internet, and that an extremely efficient production process keeps these videos affordable for most medium-to-large businesses/corporations ... with a very broad-based B2B/B2C appeal; the professions, manufacturing, services, retail ... potential across virtually all categories of American business.
Visiting MyCompanyIn30sec.com and seeing their latest work (an independent energy retailer and an aviation law firm), one notices the rather unique way in which these video intros are integrated into each client's site ... the videos initially come on as part of the homepage; when finished playing, they quickly fade off, seamlessly revealing the homepage's remaining elements.
Gassel adds, "From entertainment sites, we are all aware of video's unequalled ability to engage; it just makes sense to apply that captivating power, in a sophisticated way, to the business world."