SUNNYVALE, Calif., Nov. 22, 2016 /PRNewswire/ -- CPP—The Myers-Briggs® Company, today announced a brand new feature of the Myers-Briggs Personality Assessment (MBTI®), which enables the online assessment to be gifted & completed by anyone, anywhere at any time. The MBTI makes for the perfect gift this holiday season for shoppers looking for meaning and convenience, as gifting the world's most widely used personality assessment is as easy as paying the nominal fee of $49.95 and providing the email address of the recipient.
"While Matt Lauer recently called the MBTI a household name on the Today Show, we know there are still those who are frustrated by not being able to relate their personality type to others who haven't taken the assessment, and through new innovations like the gifting feature, we continue to lower the barrier of entry into the world of understanding personality type," says Woody Selick, Brand Manager of MBTI at CPP.
Using Personality Type to Find the Perfect Gift
For stumped shoppers, the MBTI assessment is here to help. CPP Inc. will release a special 'MBTI Gifting Guide' to coincide with the MBTI assessment gifting feature, which includes a comprehensive list of suitable gift options and specific examples based on MBTI type. Users can also choose from a selection of GIFs to represent what they'd like to receive for the holidays based on their own personality preferences and share with their social networks, therefore making giving and receiving easier for everyone this holiday season.
"We've spent decades collecting data about personality type preferences and we're thrilled to share our insights with consumers in real-life applications that reiterate the importance of understanding personality type in fostering meaningful relationships," says Jeff Hayes, President and CEO of CPP.
Gift Guide Examples
People with preferences for INTJ offer originality, logic, and vision. They like complex challenges and value knowledge and competence. With preferences for Intuition and Thinking, they tend to be innovative and logical. Look for gifts that are unique, thought provoking, and innovative in design or creation. For INTJs, whether it's a book about an architect they admire or a tea mug with built-in loose-leaf filter, it needs to stimulate their intellect! Other gift ideas for those with INTJ preferences include a day trip to a place they've always wanted to visit (with their input in the itinerary) or a gift certificate for an online class in something they've shown interest in.
Those with preferences for ESFP offer enjoyment of life, friendliness, and enthusiasm. They like meeting other people's needs in creative ways. With preferences for Sensing and Feeling, they tend to be practical and sympathetic. Look for gifts that are practical and personal. ESFPs often appreciate knowing that you remembered a special interest or hobby of theirs—for them, it truly is the thought that counts! Some gift ideas include tickets to a concert or event, or planning a day trip to somewhere new for them that includes lots of free time or time to wander. They typically enjoy surprises and trying new things, or something handmade by a family member or close friend.
About CPP—The Myers-Briggs® Company
You know your business. You know your people. CPP—The Myers-Briggs® Company has the experience to help with both. We offer industry-leading tools that solve today's most challenging workplace issues. Our solutions help you improve organizational performance and address the issues you face—from team building, leadership and coaching, and conflict management to career development, selection, and retention. But it's our knowledgeable experts who always keep an eye out for ways to help you solve today's complex workplace issues and anticipate future needs. Perhaps that's why millions of individuals in more than 100 countries use our highly reliable products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants. For more than 50 years, CPP has provided world-renowned brands that include the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI®), FIRO®, CPI 260®, and California Psychological Inventory™ (CPI™) instruments. When it comes to making your company better, you give it your all—and CPP is a partner who will, too.
800-624-1765 : www.cpp.com : CPP—The Myers-Briggs® Company.
Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of The Myers & Briggs Foundation. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.
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