MyFitnessPal Engages 65 Million Users, Drives Dramatic Awareness for "Hello Healthy" Blog with Marketo

SAN MATEO, Calif., Sept. 23, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced that MyFitnessPal, the world's leading health and fitness platform, implemented Marketo to engage with its more than 65 million users and to drive awareness for Hello Healthy, now one of the largest health and fitness media outlets in the world.

By leveraging Marketo's customer engagement platform, MyFitnessPal has dramatically increased its engagement with users via personalized email communications and digital content marketing. As a result, MyFitnessPal has reactivated and engaged users at scale, resulting in a 10 percent lift in user engagement. A multi-channel content and social media marketing program using email communications as a key traffic driver also grew the readership of MyFitnessPal's blog, Hello Healthy, to over 4 million unique visitors per month.

"MyFitnessPal is committed to taking what's hard about living a healthy lifestyle and making it easier. Consistently sharing relevant content, recipes and insights that eliminate the frictions of forming healthy habits is a key component of our mission, but it can be infinitely challenging when you have tens of millions of users," said Tara-Nicholle Nelson, vice president of marketing at MyFitnessPal. "Marketo helped us address this significant challenge, gave us the ability to scale and helps us leverage things like personalization, analytics and segmentation to deliver the right content to the right people at the right time."

To learn more about how MyFitnessPal leverages marketing technology to drive customer engagement, join Tara-Nicholle Nelson, vice president of marketing at MyFitnessPal and Mike Stocker, senior consumer marketing strategist at Marketo, for their workshop at Advertising Week on Monday, Sept. 29.

About MyFitnessPal
MyFitnessPal's health and fitness apps help people set and achieve personalized health goals by tracking their nutrition and physical activity. More than 65 million people have used MyFitnessPal to achieve and maintain a healthier and happier lifestyle. With a database of over 4 million foods, integrations with top fitness technology partners and the largest health community in the world, MyFitnessPal is the leading health and fitness tool worldwide. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit http://www.myfitnesspal.com

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO

SOURCE Marketo Inc.