MyFunCity announces WBB INDEX - Well Being Brazil Index

The greatest satisfaction of Sao Paulo citizens stems from the Family, and the greatest discontentment lays in Health, Transportation and in the Legislative Power

Jan 16, 2014, 11:11 ET from MyFunCity

SAO PAULO, Jan. 16, 2014 /PRNewswire/ -- MyFunCity, a private social network founded with the aim at discussing public interests in Brazil, and recently awarded by the United Nations, and The Sao Paulo Business Administration School of Fundacao Getulio Vargas (FGV-EAESP) released today the outcome of an academic survey performed in Sao Paulo, that should help build the Well Being Brazil Index – (WBB). "By adopting the WBB index, it is expected that public policies may be developed to provide well being for the population and further offer business opportunities conditions geared to the fostering of well-being", states Mauro Motoryn, the creator of MyFunCity.

The investigation performed in the municipality of Sao Paulo between the 10th and 30th of November 2013 has shown that the Sao Paulo dwellers consider their family the greatest well being indicator. Relationship networks come second. The family and the Relationship Networks bring more well-being to the Sao Paulo dwellers than indicators such as professional and financial life or Consumption, for example. On the other hand, the greatest dissatisfaction lies in the Authorities and, within this indicator, discontentment is higher in relation to the Legislative and Judiciary. Dissatisfaction with the indicator Transportation and Mobility comes second, especially with regard to the item "Time spent in the traffic", followed by dissatisfaction with Security, Education and Health.

With regard to the general results, 29.5% of the respondents claimed extreme current satisfaction with their life and 56.2% claimed an extreme satisfaction with their life expectations. Out of the total respondents, almost 50% completed high school, 30% are married, 31.4% smoke and 18% are retired or unemployed; 20.5% indicated suffering from a chronic disease with predominance of hypertension or diabetes. A total of 45% of the respondents were male and 55% female.

The first phase of the survey took into account only individuals who are residents of the city of Sao Paulo (Paulistanos). In this phase, 786 interviewees responded voluntarily to the questionnaire developed to measure the index in Brazil.

Ten indicators are included in the Well Being Brazil Index (WBB): Environment, Transportation and Mobility, Family, Relationship Networks, Professional and Financial Life, Education, Public Power, Health, Safety and Consumption. More details

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Deborah Jacob
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