Mygazines Brings a True App-Like Experience to Any Browser with Mobile 3.0

Dec 14, 2010, 11:53 ET from

TORONTO, Dec. 14 /PRNewswire/ - Digital publishing leader Mygazines today announced the launch of its Mobile 3.0 Beta, an app-like software that works on any mobile device. The HTML5-based system mimics an in-app experience by supporting video, links, high quality zooming, pinching, swiping, text-only mode, fast content loading and spreads - all without the need, although the option, to access from an app store.

Available as part of Mygazines' digital publishing software package, Mobile 3.0 lets publishers, professionals and corporations produce optimized mobile editions via the same URL they would use for the desktop solution. Users simply access a link, and the platform automatically detects the device and shows a unique interface.

"With so many different gadgets entering the market, we wanted a solution that was geared to meet our customers' needs today and in the future. Mobile 3.0 provides the ability to adapt to mobile browsers across different devices," said Yoav Schwartz, CEO, Mygazines. "Now more content creators will be able to render digital, app-like experiences in minutes rather than months."

Mobile 3.0 currently works on almost any modern touch-screen device, including the iPhone, iPad, Android phones and Blackberry Torch which, according to Comscore, account for more than 80% of the smartphone and tablet market.

"Mygazines Mobile 3.0 simplifies the process for adapting to the mobile market for the content creator. For an end-user, with no need to 'download an app' or alter engagement by device, adoption is natural," said Chief Marketing Officer Randy Frisch.

Nevertheless, Mygazines launched its wr(App)s, which allow for distributing content on the Apple App Store and Android App Market. Content is wrapped as a native app and made available on the storefronts that based on a 2010 study by AdMobs, make up for almost 90% of mobile app sales in North America and Europe.

"The ability to be listed on the App stores through a wr(App) is the only item we charge extra for; it's priced at a fifth of what some of our competitors are charging," explained Frisch. "Mygazines is offering our customers one of the industry's most comprehensive professional digital publishing solutions."

About Mygazines

Mygazines empowers publishers, professionals and corporations with the tools to produce, distribute and track their content on any web enabled device. The Canadian-based company has been converting traditional print versions of magazines, newspapers, catalogs, brochures, textbooks and documents into digital editions with its proprietary software-as-a-service since 2008.

Randall-Reilly, GAP Adventures and St. Joseph Content are some of Mygazines partners and customers.

Enter this link into your smartphone or tablet to see an example of Mobile 3.0:

For more info, visit Mygazines website: