MyLife.com Traffic Soars 49% Since Launch of TV Ad Campaign

LOS ANGELES, Aug. 31 /PRNewswire/ -- MyLife.com, Inc., the web's single best source for people search, today announced that its family of search sites have received a 49 percent increase in total traffic since the kick-off of its first ever TV advertising campaign in May 2010.   MyLife.com's specialized people-search verticals, which include the relaunched Reunion.com and dating-specific QuickMatch Singles, welcomed over 13.75 million unique visitors in July 2010, even surpassing Classmates.com and outpacing growth versus other competitors in total reach.

MyLife.com is currently the most comprehensive database on unique individuals, with more than 205 million U.S. profiles, 1.2 billion total worldwide records, more than 37 million registered members and nearly 1 million paid subscribers.  It is the only website that provides users with up-to-date information on who searches for them and other important activity related to their own profile.  MyLife.com will utilize this valuable information to create future search offerings in additional verticals, giving unparalleled value to those looking to connect for a variety of reasons.      

"We're very pleased with the growth of MyLife.com in 2010, and extremely excited about the success of our first-ever national TV ad campaign.  To have grown by 49 percent while other people search sites are either flat or declining is a testament to our approach to specialized people search verticals  – starting with the re-launch of Reunion.com for classmates, and more recently into the dating vertical with QuickMatch Singles," said Jeffrey Tinsley, CEO of MyLife.com.  "We've got our eye on additional search categories; and we'll continue to expand our offerings.  With over 300+ million people searches per month, our users continue to find that MyLife.com has the best aggregated information."    

MyLife.com has created the Internet's most complete directory of dynamic personal profiles in the U.S. from thousands of public sources, both online and offline. New search verticals include QuickMatch Singles for dating and Reunion.com for classmates.  MyLife plans to introduce vertical search encompassing service providers like doctors and plumbers similar to Angie's List and Service Magic, ancestors similar to Ancestry.com, as well as colleagues and professional connections as LinkedIn.

About MyLife.com, Inc.

Launched in January 2002 by CEO Jeffrey Tinsley, MyLife.com, Inc. provides the search industry's most powerful online and offline people search capabilities, the largest database of over 205 million U.S. profiles and more than 1.2 billion records worldwide, with advanced tools to search for and manage personal and professional relationships across a variety of networks.  The product of a successful merger between Reunion.com and Wink.com in November 2008, MyLife.com has more than 37 million members and approximately 13.75 million unique visitors according to comScore Media Metrix, and more than 23 million uniques tracked internally.  The company has been profitable since 2002 under the original Reunion.com brand, with annual revenue growth nearly doubling.  MyLife.com is based on Los Angeles.

SOURCE MyLife.com, Inc.