myThings opens New York Office, Appoints New VP Sales Americas

Display advertising company broadens its services to cater to large online enterprises and ad agencies

Aug 13, 2013, 09:00 ET from myThings

NEW YORK, August 13, 2013 /PRNewswire/ --

myThings, a global leader in data-driven advertising solutions, announced today that it has opened a new office in New York City. Located in Chelsea, Manhattan, this second US-based office will advance the company's strategic plans for delivering cross-funnel, data-driven ad solutions to tier 1 brands and agencies.

With an established presence in Scottsdale, Arizona, myThings' New York expansion will address the increase in demand in the US and the Americas for its customized data-driven offering. In the first two quarters of 2013 more than 80 new top tier advertisers chose myThings as their data-driven advertising provider. During this period the company experienced an 800% growth in revenues in the North American market and anticipates a six-fold rise in demand in the upcoming 12 months.

"Our recently opened New York office represents an important milestone in myThings' long term strategy to empower the largest online enterprises to regain control over their data-driven communications," said Benny Arbel, CEO of myThings. "We are confident that this move will enable more brands to take their digital advertising to a new level and drive incremental sales."

To coincide with the opening of its New York Office, myThings is also pleased to announce that it has appointed Jake Engwerda as new VP Sales Americas, APAC and Global Accounts. Jake will be responsible for executing the sales department's go-to-market and operational strategies in these markets. Formerly Regional Vice President, West at MediaMind, Jake brings over 11 years of global experience in management, sales and communication strategy, including enterprise sales and sales leadership roles in the online advertising industry.

"This is an exciting time to be joining the company," said Jake Engwerda. "I look forward to playing a key role in bringing customization to the data-driven advertising space both in the US and emerging markets."

For more information on myThings' complete data driven advertising solutions, visit

About myThings

Founded in 2005, myThings is a global leader in data-driven advertising solutions. We specialize in customizing digital campaigns for leading advertisers in 30 markets including Adidas, Walmart, Toys"R"Us, Disney, Roots, Very, Zalando, Orange, Best Buy and Microsoft.

myThings' tailored offering was developed to meet specific advertiser business goals through bespoke brand-aligned creatives, customized algorithms trained on their data, and differentiated campaigns per audience segment with unique creative and commercial attributes.

Turning big data into incremental demand, myThings personalizes over 5 billion impressions per month through its proprietary bidder's integration with 14 ad exchanges (including a direct seat on the Facebook Exchange), in addition to many direct media partnerships with top publishers and networks across operating regions.

Naomi Radinsky

SOURCE myThings