MyWeather.com Announces New MyWeather Dial Application for iPad 2

MADISON, Wis., Aug. 3, 2011 /PRNewswire/ -- MyWeather.com announced today the launch of MyWeather Dial, a new app exclusively for Apple's iPad 2, that brings the personal forecast weather experience to your fingertips in a whole new way. With a quick spin of the dial, users are able to watch a full week's forecast play out hour-by-hour with beautiful animations and in unprecedented detail. The ad-free app is being introduced at $0.99.

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Complementing the popular MyWeather iPhone and Android apps, MyWeather Dial offers an entirely unique experience combining MyWeather's unmatched precision with the world's most immersive device to simulate an evolving skyline alongside a wealth of customizable weather information. The app offers more than 100 vivid video combinations that change based on custom-entered locations so users will know exactly what they can expect to see when they look up at the sky as they head out for a run later that afternoon or when they arrive at the beach in the weekend ahead.

MyWeather Dial uses MyWeather's leading global data that is six times more precise in providing location-specific weather conditions than its competitors. The app lets MyWeather.com users sync with their existing account and gives new users the option to register for free using the iPad so that they can access their locations anywhere online or via their mobile phone. With MyWeather, weather just got personal.™

"When we launched our free MyWeather iPhone and Android apps in May, we were overwhelmed by the positive response from users and critics alike. With MyWeather Dial, we wanted to push the envelope to come up with a product that truly brought our content to life as only the iPad 2 can," said Chris Kelly, President of MyWeather. "There's an incredible amount of data and highly-advanced technology that goes into our forecasts to personalize them as only MyWeather can. Now – with the stunning platform that is the iPad – we're bringing the personal weather forecast to life."

MyWeather Dial features:

• Detailed, animated hourly forecasts for the course of 7 days with real-to-life sky conditions
• 100+ videos of day and night sky conditions depicting everything from clear blue skies with contrasting jet contrails to cloudy with lightning and a mix of freezing rain, snow and ice
• The ability to sync unlimited saved locations worldwide and personal preferences with your existing MyWeather.com user account (for registered users of MyWeather's free service)
• Precise hourly data that includes:
  • Hi/Low temperature for the day
  • Precipitation totals (rain, snow, sleet)
  • Humidity
  • Dew point
  • Barometer
  • Sunrise/sunset
  • Wind speed & direction
  • And more

MyWeather Dial's sophisticated overlays, animations, and seamless user experience have been optimized for the more powerful iPad 2; first-generation iPad users will not have access to the app.  

A weather experience for the Facebook generation, MyWeather.com delivers the most personal and precise suite of weather products for consumers anywhere on the globe, offering users completely personalized weather reports tailored for their lives, locations, and interests, whether they're online or on the go.

About MyWeather & Weather Central, LP:

MyWeather was created by Weather Central, LP (WXC.com), to provide consumers with personalized, precise, portable weather data and graphics online and on mobile devices. Weather Central, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leading provider of professional on-air, online, print, mobile, and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the company's dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central's attention to weather presentation, detail and insight. For more information please visit MyWeather.com, like facebook.com/myweather, watch youtube.com/myweather and follow @myweather.

Contact:
Kyle Giunta
MediaLink
[email protected]
646-259-3006

SOURCE MyWeather.com