CASTLE ROCK, Colo., Aug. 5, 2014 /PRNewswire-iReach/ -- mywedding.com, the most informational and inspirational resource for engaged couples, introduced a re-vamped and re-energized website last week. The site upgrades, which put a greater emphasis on recent content and multimedia, provide a more engaging user experience and enhance the company's well-established commitment to producing relevant, interesting content for young women.
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"We designed the new website as a place to incubate the creativity of our users," said Meghan Schoen, vice president of marketing. "We are providing new content on a daily basis and presenting it in a variety of mediums, so users can take the pieces that resonate and invent their own wedding day story."
The new website provides multiple points of entry for visitors to get unique content. Features of the new website such as multi-pronged search, interactive video, imagery and real-time blog updates are designed to put content at the forefront of the experience. While the website continues to provide couples with practical tools for the details of wedding planning, the new website takes into account that no two couples are alike.
"Our technology complements our amazing content by making it accessible, relevant and consumable on multiple devices," said Jim Goss, vice president of technology. "When we architected this new site we designed interactive features to engage and empower users to easily personalize their experience."
The new website features:
- Inspiring image content from real weddings updated in real time
- Direct access to the most recent e-magazine content and mywedding styled shoots
- Runway and behind-the-scenes video from top bridal fashion and jewelry designers
- Real-time articles and commentary on wedding trends, tips and inspiration
- The mywedding Channel featuring behind-the-scenes footage and wedding day and beauty how-tos
- TrueTour footage providing interactive views of local venues
- Interactive video featuring the world's most sought after romance travel destinations
"The new website isn't a billboard for our brand; it is an immersive experience for couples planning their wedding" said Meghan Schoen, vice president of marketing. "We want brides to seek out mywedding.com because of the way the site makes them feel. Every day we continue to look for new ways to design tangible experiences within a digital space."
You can start the wedding planning adventure at mywedding.com.
About mywedding.com
Celebrating 11 years of service in 2014, mywedding.com provides the complete guide map for every couple's wedding planning adventure. mywedding.com empowers couples to create a wedding that perfectly encompasses their style and budget. From checklists to inspiration galleries, mywedding.com delivers a robust offering of locally relevant and reliable resources, including a suite of free wedding planning tools all designed to guide couples on a stress-free journey to wedded bliss. For more information about mywedding.com and to start your journey, visit www.mywedding.com.
Media Contact: Meghan Schoen, mywedding.com, 866.469.9333 ext 7205, [email protected]
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SOURCE mywedding.com
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