mywedding.com's New Local Search Transforms the Way Couples Connect with Wedding Venues and Professionals

CASTLE ROCK, Colo., Jan. 15, 2014 /PRNewswire-iReach/ -- mywedding.com, the most informational and inspirational website for engaged couples launched its new search experience last week.  This launch was the largest of the five product renovations mywedding.com completed in 2013 and further solidifies the company's commitment to building a website that meets the ever-changing needs of today's couples.   The new local search experience provides engaged couples with the most relevant results based on their search criteria, presenting couples with the results they expect by proximity. 

"Couples have become frustrated with traditional wedding websites that provide irrelevant search results," said Charles Oster, vice president of local enterprise.  "We have invested in researching how couples desire to find venues, hire service providers and purchase items relating to their wedding events. Our findings indicate that couples want simplicity and accuracy, and that is exactly what our search product delivers.  In turn, this produces a more effective marketing platform for our advertisers, delivering a much stronger return on investment." 

In addition to improving the relevancy of search results, mywedding's new local search experience also features:

• Streamlined free-form location search
• Map-view of search results
• Large-format visuals to showcase the wedding venue or professional's work and portfolios
• Locally-relevant articles, real weddings and events
• Ratings from real couples

"Choosing wedding professionals and a venue are some of the most impactful decisions an engaged couple will make, and can often be the most stressful" said Meghan Schoen, vice president of marketing. "We want every piece of a couple's wedding planning to be exciting and fun-filled so we approached our new local search experience with that in mind. We listened intently to our users and designed a product that transforms a notoriously stressful experience into something that engaged couples can start looking forward to."

Last week's launch of the new local search experience is just the first phase of a multi-step product launch. In the following months mywedding.com will continue to add innovative features to the search experience with a focus on providing couples with all of the tools they need to find and connect with the perfect venues and professionals for their wedding day.

Some of the most exciting upcoming features include:

Filtering and sorting capabilities to allow couples to find wedding locations and professionals based on specific attributes

• Enhanced communication tools
• Interactive map features

The new search experience can be found here.

About mywedding.com

Celebrating 10 years of service in 2013, mywedding.com provides the complete guide map for every couple's wedding planning adventure. mywedding.com empowers couples to create a wedding that perfectly encompasses their style and budget. From checklists to inspiration galleries, mywedding.com delivers a robust offering of locally relevant and reliable resources, including a suite of free wedding planning tools all designed to guide couples on a stress-free journey to wedded bliss. For more information about mywedding.com and to start your journey, visit www.mywedding.com.

Media Contact: Meghan Schoen, mywedding.com, 866.469.9333 ext 7205, [email protected]

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SOURCE mywedding.com