Myya, The First DTC Insurance Billable Post-Mastectomy Brand Launches Today

WASHINGTON, Oct. 11, 2021 /PRNewswire/ -- Myya, the first and only direct-to-consumer, intimates and prosthetics brand, with the ability to bill insurance directly officially launched its industry transforming ecommerce platform today. By blending an intimates boutique mindset with its proprietary technology, Myya's revolutionary approach to post-mastectomy bra fittings allows women across the U.S. to be sized from the comfort of their home by Certified Mastectomy fitters, while ensuring women see themselves (size, shape, color) on their virtual shelves in an industry that hasn't historically prioritized size or color inclusivity. Myya is also the only online boutique that can bill insurance directly for its customers, taking the burden off of their customers.

Unfortunately, post-mastectomy care is not a niche audience - an estimated 1 in 8 women will develop breast cancer in their lives. Founded by Jasmine Jones, one of the few Black women in the world to close over $1 million in venture funding, Myya was inspired by her grandmother's battle with breast cancer while watching her, as so many other women have experienced, shop for her intimates in a sterile medical supply store next to the bed pans, with extremely limited options.

Myya was incubated at Cherry Blossom Intimates, the brand's retail space, when Jasmine realized she would not be able to reach her customers in the same way due to the social distancing restrictions during the pandemic. "When the COVID-19 pandemic hit, I was extremely worried that I would not be able to touch another customer - I wouldn't be able to measure them, fit them correctly, or provide them with the "best friend" our in-store shopping experience offers. That is when I knew I needed to take what we were creating in-store online," says Jones. "It was extremely important to me to maintain our luxurious and supportive environment online and after months of work, I am thrilled to launch Myya."

Currently, Myya will be launching with the top-selling bras and customer's most requested models in sizes A to O cup. Women will also be able to schedule a one-on-one fitting through Myya's telehealth platform with Certified Mastectomy fitters who have worked with thousands of women to help them find the perfect fit. They'll provide guidance on how to measure and curate product suggestions based on measurements, customer preferences and where a woman is in her recovery journey. 13% of profits from select products will be given to the National Breast Cancer Foundation, with Myya already pledged to donate $25,000 this year.

For more information visit myya.com

SOURCE Myya

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