EAST HANOVER, N.J., Sept. 4, 2013 /PRNewswire/ -- Nabisco, one of Mondelez International's billion dollar brands, has launched Nabisco Rice Thins, a new gluten free snack that caters to all consumer lifestyles. Made with quality rice that is baked until crisp, Nabisco Rice Thins is a light-textured, crispy snack with delicious flavor and an irresistible crunch.
"We launched new Nabisco Rice Thins for consumers who are looking to make changes in their eating habits," said Kimberly Fontes, Senior Manager of Communications at Mondelez International. "We created Nabisco Rice Thins with these consumers in mind, as well as those that need to follow a gluten free lifestyle. We're excited to be one of the mainstream brands offering a gluten free option that is not only wholesome, but delicious!"
Thirty percent of Americans are either contemplating or adopting a gluten free diet1. Gluten free consumers who are looking for a wholesome gluten-free snack with a light texture and crispy crunch will now have Nabisco Rice Thins to enjoy. The delicious snacks are available in a variety of flavors including White Rice Original, Brown Rice Sea Salt & Pepper and Brown Rice White Cheddar. All Nabisco Rice Thins snacks are made with quality ingredients and are baked (not fried), cholesterol free and low in saturated fat.
For more information on Nabisco Rice Thins, please visit Snackworks.com.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
1The NPD Group/Dieting Monitor, 52 week data year ending January 30, 2013
SOURCE Mondelez International, Inc.