NACHO FRIES SEASON CONTINUES! TACO BELL® BRINGS BACK NACHO FRIES LOVER'S PASS AND DEBUTS JALAPEÑO RANCH NACHO FRIES

Beloved $10 Nacho Fries pass returns exclusively for Taco Bell Rewards Members through the
Taco Bell app, unlocking a month-long celebration of Nacho Fries

TLDR:

• The Nacho Fries Lover's Pass makes a comeback, unlocking 30 days of a regular order of Nacho Fries for just $10. Available for purchase exclusively through the Taco Bell app from July 9 to July 15 – just in time for National Fry Day on July 12*
• Committed to digital innovation, the fan-favorite subscription offers an effortless way to enjoy more Nacho Fries, more often, for more value.
• Starting July 18, the newest flavor iteration, Jalapeño Ranch Nacho Fries, will be available nationwide featuring a new tangy and creamy Jalapeño Ranch sauce for a limited time. These will not be included in the Nacho Fries Lover's Pass.
• Assets of the Nacho Fries Lover's Pass and Jalapeño Ranch Nacho Fries can be found here.

IRVINE, Calif., July 2, 2024 /PRNewswire/ -- Forget National Fry "Day" – Taco Bell is celebrating Nacho Fries all month long by giving fans the chance to unlock 30 days of Nacho Fries in addition to an entirely new flavor! The return of the Nacho Fries Lover's Pass grants Taco Bell Rewards Members daily access to an order of regular Nacho Fries for up to 30 consecutive days for just $10. Available for purchase from July 9 to July 15, exclusively through the Taco Bell app, Rewards Members can indulge in their love for Nacho Fries every day for a month with ease by securing their very own Nacho Fries Lover's Pass.

The Taco Bell Lover's Pass: A Love Story

The brand introduced its first Lover's Pass program nationwide in January 2022 with the Taco Lover's Pass, where Rewards Members could choose to redeem one of seven iconic Taco Bell tacos per day for 30 days. The exciting sequel returned in November 2023 with the debut of Nacho Fries Lover's Pass, crafted especially for the devoted fries fans.

Now, the Nacho Fries Lover's pass comeback on July 9 gives passionate Rewards Members the power to celebrate Nacho Fries season their way, every day for just $10 in-app. Taco Bell believes the fan favorite fries deserve to be enjoyed beyond the one allotted calendar day to find great value and deals. All Lover's Passes have been for Rewards Members only, one of many ways Taco Bell gives their biggest fans the most exclusive access to the brand. 

"The inaugural Nacho Fries Lover's Pass subscribers' unwavering adoration for more Nacho Fries and more value meant it was time for the Nacho Fries Lover's Pass to make its much-anticipated comeback," said Dane Mathews, Chief Digital Officer at Taco Bell. "Our Rewards Members drive us to push the boundaries of customer experience with digital innovations that effortlessly allow fans to enjoy more of the Taco Bell favorites they crave, all for an accessible price."

Ahead of National Fry Day on July 12, Taco Bell will be having a special Tuesday Drop for the first 100 Fire! Tier Rewards Members who claim it on July 9 at 2 p.m. PST. The sign up will happen on the Tuesday Drops page on the Taco Bell app, and the first 100 Fire! Tier Rewards Members (who attained Fire Tier status before July 1 at 11:59 PM PST) will be sent an app inbox message and push notification with a coupon code to redeem for free pass**.

New Nacho Fries Alert: Jalapeño Ranch Nacho Fries

As if Nacho Fries Lover's Pass wasn't exciting enough, Taco Bell is adding to Nacho Fries season by dropping the new Jalapeño Ranch Nacho Fries bursting with flavor on July 18 for $4.49***. Jalapeño Ranch Nacho Fries feature Taco Bell's iconic, crisp fries seasoned with bold Mexican spices, topped with a tangy and creamy Jalapeño Ranch sauce. This delectable sauce, made with buttermilk, sour cream, garlic, red jalapeño, pasilla peppers, parsley, and spices, adds a bit of heat to the beloved menu item. The fries are further enhanced with zesty pico de gallo and can be customized with your choice of protein, either seasoned beef or black beans.

This year, Nacho Fries returned in April alongside the limited time run of the Secret Aardvark Nacho Fries. With the latest edition of Jalapeño Ranch Nacho Fries, this is the longest Nacho Fries run to date for Taco Bell, bringing fans more chances to grab their favorite fries with more flavor innovations to enjoy, while supplies last. Download the Taco Bell app and join Rewards to unlock the Nacho Fries Lover's Pass starting July 9 and prepare to savor the new Jalapeño Ranch Nacho Fries starting July 18.

About Taco Bell Corp.
For more than 61 years, Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X (formerly Twitter), Instagram, Facebook and by subscribing to our YouTube channel.

* Rewards Members are eligible to purchase a Nacho Fries Lover's Pass (the "Pass") in the Mobile App ("App") at eligible locations. Pass holders can redeem up to 1 regular sized regular order of Nacho Fries per day, for up to 30 consecutive days beginning on the Pass purchase day (limit: 1 Pass per account). Pass price may vary. Redemptions must be made via the App at a participating location. Delivery and other fees may apply. While supplies last. Pass is non-transferable, non-refundable (even if not used), and has no cash value. Product or ingredient substitutions, upgrades, or add-ons to eligible redemptions, may incur an upcharge cost. Taco Bell reserves the right to revoke or change this program or its terms at any time. Terms and conditions apply; ta.co/terms.

** No purchase necessary. First 100 verified Fire Tier! Rewards Members who receive an inbox app message and who sign up on July 9, 2024 at 2 PM PST will receive a code in their Taco Bell app inbox for one free Nacho Fries Lover's Pass. Enter that code at checkout by July 15 at 11:59 PM PST. Pass will allow Rewards Members to redeem 1 regular size regular order of nacho fries per day, for 30 consecutive days beginning on date of Pass purchase. Redeemable only via the Taco Bell mobile app at participating U.S. Taco Bell® locations, while supplies last, and if part of a delivery order, delivery fee & other fees may apply. Must add qualifying product, Nacho Fries Lover's Pass, to cart.  While supplies last. Limit 1 per user. Prices and items vary. Offer is non-transferable and cannot be combined with any other offer. No cash value. No upgrades. Terms: Ta.co/terms.

*** At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery.

Jacqueline Cisneros – Taco Bell Corp. 
[email protected]  

Aubree Schipp – Edelman  
[email protected] 

SOURCE Taco Bell Corp.