NADA Statement on Mercury Phase-Out

Jun 02, 2010, 17:18 ET from National Automobile Dealers Association

WASHINGTON, June 2 /PRNewswire-USNewswire/ -- The following is a statement from Ed Tonkin, chairman of the National Automobile Dealers Association (NADA), in response to the news that Ford Motor Company will discontinue its Mercury brand and end production at the end of this year.

"It's a sad day for this 70-year-old marque, and its loss is disappointing for the more than 1,700 dedicated dealers who sell the Mercury brand.

"NADA's concern is that Ford treats each of its Mercury dealers fairly and equitably, especially the 276 of whom sell Lincoln and Mercury exclusively. Another important concern is that Mercury customers be reassured by Ford, and that all warranties will be honored and parts and service will continue to be available.

"Ford also needs to move quickly to take into account the millions of dollars that dealers have invested in facilities, equipment, personnel and training. They deserve fair compensation."

About NADA: The National Automobile Dealers Association, founded in 1917, represents nearly 17,000 new-car and -truck dealers with about 37,500 franchises, both domestic and international.

SOURCE National Automobile Dealers Association