NADAguides Discusses Emerging Pricing Trend for 2011 New and 2011 Used Models

Consumers Considering Pricing as Main Criteria May Benefit from Purchasing New Over Used

Sep 29, 2011, 08:00 ET from NADAguides

COSTA MESA, Calif., Sept. 29, 2011 /PRNewswire/ --

News Highlights

  • NADAguides, the leading provider of new and used vehicle pricing and information on the Internet today, has noticed an unusual trend for 2011 MSRP and 2011 used retail prices.  More than 100 used 2011 models on the market today have a clean retail value that surpasses the current 2011 MSRP price – some used models are valued up to 39% higher than their original MSRP price.
  • What is causing this unusual trend?  Simply put: a shortage of used car inventory.  First, new car sales over the past three years have been significantly lower due to the economy.  Additionally, lease returns, which dealerships heavily rely on for used car inventory, have become much lighter as more consumers are taking advantage of great prices to buy out the vehicle.  And lastly, the earthquake in Japan caused a shortage of new 2011 model year vehicles, which not only decreased availability of used 2011 models it also prompted dealerships to increase new car prices for these vehicles. This price increase for new vehicle models may have deterred consumers from the new car market, pushing them into the used car market.  
  • Used vehicle prices are up significantly as compared to this same time last year.  Based on NADA data, price changes for one to five year old used cars are up nearly 14 percent for August 2011 as compared to August 2010, while used pickup truck prices are up nearly four percent, used utility vehicles are up more than six percent and used van prices are up more than seven percent.  
  • Of the 107 models identified by NADAguides as having higher used retail prices than new MSRP prices, 48.5 percent are sedans or coupes, 37.3 percent are sport utility vehicles, and the remaining 14 percent are trucks and vans.  Additionally, 27 of the 107 vehicles are luxury models – roughly 25 percent.  
  • Traditionally, consumer confidence levels can help predict new car interest – meaning as consumer confidence drops so too does new car interest and vice versa.  During times of low consumer confidence used vehicle demand isn't as negatively affected because traditionally, used vehicles become an attractive lower-cost option.  However, with this emerging trend of used retail prices being higher than MSRP, it is possible that this trend may change until the market is righted.  NADAguides analysts predict that many consumers, despite low consumer confidence levels, will consider a new car over a used car due to new car benefits such as warranty and no mileage for a similar or lesser price than purchasing its used counterpart.
  • Typically, used car prices begin to fall during this time of year, however, the analysts at NADAguides expect used car prices to buck this trend and maintain their current higher prices.  That makes this a great time for consumers to purchase a new 2011 model year vehicle at a great price or sell their used vehicle in high demand at top dollar.  


Key Quotes

  • Troy Snyder, director of product development at NADAguides, "After reviewing recent consumer shopping trend data on, it became clear to our analysts that consumer research behavior of recent was atypical for the current economic situation – more consumers are researching new vehicles than anticipated.  Further analysis by our analysts revealed this trend of 2011 vehicles yielding higher used retail pricing than the original manufacturer suggested retail price, unveiling why many consumers may be on the market for a new 2011 vehicle instead of a used with price as the focus.  With a lower supply of 2011 model year vehicles and increased used vehicle prices, coupled with manufacturers trying to keep prices competitive it was only a matter of time before the used prices surpassed MSRP."
  • Jonathan Banks, executive automotive analyst for the NADA Used Car Guide, "As shown, nearly 25 percent of the models with higher used retail prices are luxury vehicles.  Collectively, the luxury segment used vehicle prices remain resilient in the face of the ongoing economic concerns, as more cost-conscious consumers in the market for a luxury vehicle increasingly look to the used market as a more affordable alternative to a new luxury vehicle.  Additionally, we anticipate that the ongoing strength in demand for all used vehicles joined with the severe lack in supply should help maintain used retail values for the foreseeable future."

About NADAguides

NADAguides ( is the largest publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides offers in-depth shopping and research tools in addition to the most market-reflective pricing available. The company also produces software, raw data, web services, web-syndicated products and print guidebooks.



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