PRINCETON, N.J., Nov. 14, 2011 /PRNewswire/ -- Church & Dwight Co., Inc., the maker of Nair® hair removal products, has concluded the second annual "Step Out Challenge." More than 1400 people who tried Nair shared their smooth skin experiences through written and video testimonials and received free music from Grooveshark™, a music-streaming website. The grand prize winner, Kelly Wilkie from New York City, received a music lover's dream weekend experience including VIP tickets to one of this year's most sought after concerts.
"The Nair 'Step Out Challenge' hosted on Grooveshark was extremely successful," says Jared Heiman, VP, Sales and Brand Partnerships at Grooveshark. "The testimonials we received from both Nair enthusiasts and Grooveshark fans showed their creativity and excitement. Thanks to Nair, we were able to reward our listeners with a truly unique music prize package."
In her winning video, Wilkie highlighted her favorite product, Nair Face Wax Strips. These easy-to-use strips are part of a line of Nair facial products including several depilatories – Moisturizing Face Cream, Precision Face & Upper Lip Kit and Sensitive Formula Face Cream.
"The challenge invited both women and men to experience today's Nair products, featuring improved scents and formulas that leave skin smooth and hair-free, says Stacey Feldman, VP of Marketing at Church & Dwight. "We invited people to 'bag the blade' and try Nair, and were pleased they saw and so enthusiastically shared how Nair leaves skin smooth days longer than shaving."
The Nair portfolio of products for women and men includes lotions, creams and waxes with modern fragrances, technologies and innovative applications that are truly "like never before."
Nair® has been a trusted brand for more than seven decades. From the beginning, the makers of Nair depilatories have been an innovator, expert and partner in the hair removal category. As the No.1 depilatory brand on the market, Nair, "Like Never Before," is poised to continue its growth and meet the hair removal needs of all consumers. For more information, visit www.NairLikeNeverBefore.com.
Founded in 2006, Grooveshark has become a major worldwide online music streaming service with more than 35 million unique users per month and a library that surpasses 15 million songs. Grooveshark allows visitors to search, discover and share music from a vast library of artist, label and user-created works, while providing new ways for artists to promote, distribute and monetize their music online.
Kerry McCauley/Edelman PR
SOURCE Church & Dwight Co., Inc.