Nair® Expands Line Of Brazilian Spa Clay Products For Achieving Salon Smooth Skin At Home

EWING, N.J., April 9, 2013 /PRNewswire/ -- Church & Dwight Co., Inc., the maker of Nair® depilatories and waxes, announces the launch of four new Brazilian Spa Clay hair removal products for the face and body. The new depilatories and waxes for face and body join the Brazilian-inspired line of products first introduced last year. Each product is infused with mango butter and acai berry known to moisturize the skin, and mineral-rich clay known to purify. On shelves now, the new additions include Nair Brazilian Spa Clay Total Care™ Face and Body Trio and Nair Brazilian Spa Clay Face and Body Wax Strips with Perfect Temp™ technology.

(Logo: http://photos.prnewswire.com/prnh/20130409/NY90586LOGO )

"The response from women to the launch of our Brazilian Spa Clay line in 2012 was so overwhelmingly positive that we decided to expand the line with innovative hair removal solutions to help achieve superior skin benefits," says Stacey Feldman, Vice President of Marketing, Nair brand at Church & Dwight, Co., Inc. "The new products showcase our hair removal expertise with innovative delivery systems to fulfill consumer needs for successful, salon-quality hair removal at home." 

The maker of Nair® has enlisted celebrity makeup artist Ashunta Sheriff to share her expertise in creating a picture perfect look from head to toe without the cost or inconvenience of visiting a salon.

"As part of their beauty regimen, women often spend so much time applying products to the face and body that they forget that it all starts with a smooth foundation," explains celebrity makeup artist Ashunta Sheriff. "I love the new Nair products because they offer professional results anyone can achieve at home."

Stay Smooth with the Beauty of 3 At Home

Introducing two new Nair® Hair Removal creams to create an at-home salon experience with Nair® Total Care™ line, ensuring maximum skin benefits in three simple steps. In each product, a pre-treatment prepares the skin for hair removal, while a post-treatment moisturizer provides a smooth finish.

• Nair Brazilian Spa Clay Total Care™ Face Trio is the first 3-step depilatory regimen for the face. A pre-treatment balm helping to minimize irritation and redness, a sensitive moisturizing hair removal formula, and a rebalancing post-treatment cream offer professional results at home.
• Nair Brazilian Spa Clay Shower Total Care™ Body Trio is the only 3-step in-shower depilatory system, including the convenient Nair Shower Power® technology that works while you shower for use on the arms, underarms, legs and body. Use it with pre- and post-treatment to achieve professional results.

Take the Guesswork Out of Waxing

Discover Waxing at home made easy with two new Nair® products that feature the innovative Perfect Temp™ technology. Each wax strip for the face and body contains the Nair logo embossed across the strip. Heat the wax strip by hand, and when the logo fades across the entire strip, simply apply on skin. Smooth, beautiful results last up to 8 weeks.*

• Nair Brazilian Spa Clay Face Wax Strips with Perfect Temp™ technology are specially designed for the face, eyebrows and bikini.
• Nair Brazilian Spa Clay Body Wax Strips with Perfect Temp™ technology are specially designed for use on the legs, body and bikini.

*Individual results may vary.

The new offerings from the makers of Nair® join a vast portfolio of hair removal products for women and men with updated fragrances and advanced application systems for smooth skin like never before.

About Nair®
Nair® has been a trusted brand since its birth during the 1940s. From the beginning, the makers of Nair depilatories have been an innovator, expert and partner in the hair removal category. Starting as a single-formula, single-scent depilatory lotion, Nair has grown into a large portfolio of 25 products serving women and men.  As the No.1 depilatory brand on the market, Nair, "Like Never Before," is poised to continue its growth and meet the hair removal needs of all consumers.  For more information, log on to www.NairLikeNeverBefore.com.

Contact:
Stephanie Florence/Edelman PR
[email protected]
212-277-3744

SOURCE Church & Dwight Co., Inc.