Nair® "Step Out Challenge" Keeps Women (and Men!) Smooth Year-Round

PRINCETON, N.J., May 2, 2011 /PRNewswire/ --  Church & Dwight Co., Inc., the maker of Nair® depilatories, kicks off the annual "Step Out Challenge," and invites women (and, for the first time, men!) to "bag the blade" for a week and use Nair.  Those who try Nair and share their experiences will instantly receive free prizes from Grooveshark™, a music-streaming website. They will also be entered to win an all-expense paid weekend trip for two to a major concert of their choice.

(Logo: http://photos.prnewswire.com/prnh/20110502/NY93222LOGO)

In 2010, hundreds of women across the country entered the Nair "Step Out Challenge" and experienced superior smooth skin results that lasted days longer than shaving. This year, Nair invites women and men to take the challenge and stay hair-free year-round with four new breakthrough products for hair removal without nicks, cuts or razor bumps:  New Nair Milk & Honey Roll-on Wax, Cool Gel, Silky Sensations Sensitive Formula and Nair For Men Shower Power. With these new products, the Nair portfolio includes lotions, creams and waxes with new fragrances, technologies and innovative applications for offerings that are truly "like never before."

"The Nair 'Step Out Challenge' is a fun way to change up your beauty and grooming routine and get salon quality results at home," says Lilliana Vazquez, style expert and founder of CheapChicas.com. "The products are all easy to use and the results last days longer than shaving, so you don't have to worry about stubble when hitting the beach, picking up kids from school, or getting ready for date night."

"Bag the Blade" and Take the "Step Out Challenge"

Women and men can visit NairChallenge.com to enter and share their smooth skin experience through written or video testimonials explaining how Nair lets them step out with confidence. Each person who submits a video testimonial will receive a free one-year subscription to Grooveshark Anywhere (a $90 value!), a music-streaming website. Those who submit a written testimonial will receive one free music download from a select list of artists from Grooveshark. One lucky winner chosen from the video and written testimonial submissions will receive a music lover's dream all-expense paid weekend trip for two to a major concert of their choice, including airfare, transportation and accommodations. Visit NairChallenge.com for official rules and more details.

New Ways to Stay Smooth

This year there are new ways to get hair-free for a day at the beach or an afternoon yoga class with the introduction of four new Nair products that are currently on shelves nationwide.  

"Nair continues to bring our global hair removal expertise to the category with innovative  products that match consumer needs," according to Stacey Feldman, vice president of marketing, Nair brand at Church & Dwight, Co., Inc. "Our new 2011 products feature improved scents and new technologies to make home hair removal easy and convenient for both women and men."  

Nair Milk & Honey Roll-on Wax – An award-winning product in Europe(1), Nair Milk & Honey Roll-on Wax is inspired by the beauty ritual of Mediterranean women. The easy-to-use, microwavable wax for legs and body provides long lasting smoothness.  

Nair Cool Gel – The first translucent Nair depilatory gel, it removes hair from legs and body using advanced technology while offering a unique cooling sensation and fresh, clean scent.

Nair Silky Sensations Sensitive Formula – A new depilatory features a dual moisturizing blend of depilation, specially formulated for the needs of sensitive skin.

Nair For Men Shower Power- A new in-shower depilatory system makes body hair removal more convenient without the bumps and cuts of shaving, featuring a masculine scent.

Visit NairChallenge.com for more information on the Nair "Step Out Challenge", which will take place from May 2 – July 31, 2011.  

About Nair®

Nair® has been a trusted brand since its birth during wartime 1940s. From the beginning, the makers of Nair depilatories have been an innovator, expert and partner in the hair removal category. Starting as a single-formula, single-scent depilatory lotion, Nair has grown into a large portfolio of 25 products serving women and men.  As the No.1 depilatory brand on the market, Nair, "Like Never Before," is poised to continue its growth and meet the hair removal needs of all consumers.  For more information, log on to www.NairLikeNeverBefore.com.

About Grooveshark™

Since 2006, Gainesville, FL company Grooveshark has grown into largest globally-available on demand music streaming service. With more than 20 million monthly unique visitors and a library of over 7 million songs, Grooveshark provides the ability for users to search and stream music, create and save playlists, as well as upload music to be hosted and shared across the cloud and across devices.

(1) 2009 Cosmetique Magazine award winner for best body care product

Contact:
Kerry McCauley/Edelman PR
[email protected]
212-704-8222

SOURCE Church & Dwight Co., Inc.