NAKED LIFE NON-ALCOHOLIC COCKTAILS ARE NOW AVAILABLE IN THE U.S.

Molson Coors Brings Australia's #1 Non-Alcoholic RTD Cocktail Brand Stateside with an Exceptional, Better-For-You Lineup

CHICAGO, July 8, 2025 /PRNewswire/ -- Naked Life, the award winning non-alcoholic cocktail brand redefining the zero-proof category in Australia, has officially arrived in the U.S. Joining a global portfolio of iconic beverages under Molson Coors Non-Alc, Naked Life is now available nationwide via DrinkNakedLife.com, Amazon, Total Wine, and select West Michigan Meijer stores – offering premium, ready-to-drink cocktails with no alcohol and no sugar.

The U.S. launch comes as demand for non-alcoholic cocktails continues to surge. Volume of non-alcoholic ready-to-drink cocktails grew 267% from 2023 to 2024, making it the fastest-growing segment across the no/low alcohol landscape. And the growth isn't slowing: the category is expected to grow another 27% over the next four years, far outpacing full-strength cocktails.*

That surge reflects a shift in how and why people drink. Nearly 65% of consumers say they're making more mindful choices around alcohol**, and platforms like TikTok are buzzing with interest: with over 100,000 videos using #SoberCurious and continues to trend upward.

Already a breakout success in Australia, Naked Life commands nearly half of all non-alcoholic RTD occasions in the country, making it the category leader. The brand's appeal extends beyond sober consumers – 83% of Naked Life drinkers also consume alcohol – highlighting its role as a complement to traditional cocktails. Feedback consistently highlights how Naked Life truly tastes like a cocktail, with complex, layered flavors designed to be sipped – delivering the same satisfying experience as a well-made drink, minus the alcohol.

"We created Naked Life to make non-alc cocktails more accessible– without compromising on flavor, experience, or occasion," said David Andrew, founder of Naked Life. "Seeing the movement toward mindful drinking grow globally, we're excited to bring Naked Life to the U.S. and offer people a new way to enjoy the cocktail moment, wherever and whenever they want."

Crafted with distilled botanicals, real extracts, and layered flavor complexity, Naked Life cocktails are made to be enjoyed anywhere, anytime – no mixology required. Naked Life is available for $9.99 per 4-pack and the U.S. lineup includes:

• Mojito – Citrusy lime and fresh mint flavors complement the notes of rich brown sugar and rum
• Negroni Spritz – Cherry, amaro and orange with the bitter hints of chinchona and bitter orange
• Classic G&T – Lemon, bitter orange, cinchona, and juniper berry flavors
• Cosmo – Cranberry and lime flavors with subtle orange notes
• Margarita – Lime and salt flavors with subtle notes from our batch distilled botanical blend

Naked Life joins Molson Coors growing portfolio of non-alc beverages and modern brands that fit any occasion and marks the company's latest play in the non-alcoholic cocktail space in the U.S.

To learn more visit DrinkNakedLife.com or follow along @drinknakedlife on Instagram.

* IWSR No/Low-Alc Strategic Study, 2024
** Ipsos Omnibus Survey, 2024

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

About Naked Life
Naked Life's is Australia's no.1 Non Alc RTD brand with a vision to be the world's leading no/low beverage brand. Naked Life focuses on creating a platform of products for the moderating consumer, enabling them to celebrate their way, whichever way that is.

MEDIA CONTACTS
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan
[email protected] 

MOLSON COORS BEVERAGE COMPANY
Vincent Ventura
[email protected]

SOURCE Naked Life