Wins Gold Stevie® Award for Innovation in Customer Service's Customer Happiness Team earns 5-star feedback from over 90 percent of customers for eight consecutive months and counting

Mar 11, 2016, 09:04 ET from

NAPA, Calif., March 11, 2016 /PRNewswire/ -- was presented with a Gold Stevie® Award for Innovation in Customer Service at the tenth annual Stevie Awards for Sales & Customer Service. also earned a Silver Stevie Award for Customer Service Department of the Year.

The Customer Happiness Team (CHT) is famous for running with no scripts and the freedom to 'wow' customers. Every team member has a special allowance for "Project Giraffe," a chance to stick one's neck out for the customer and do something special. Project Giraffe has now touched the lives of thousands of customers who needed cheering up, thanking or rewarding.

The secret to CHT's award-winning success is its innovative incentive program. Bucking traditional service metrics that favor fast calls and few exchanges, the CHT measures its success by the percentage of customers who give perfect, 5-star feedback. Since adopting this benchmark in 2015, the CHT has gone from 65 percent 5-star feedback to 92 percent 5-star feedback. They've maintained over 90 percent 5-star feedback for eight consecutive months and counting. 

" launched in 2012 and now has over 90,000 loyal Angel customers in the U.S.A. We owe that success to our Customer Happiness Team, which handles over 6,000 calls, emails and live chats every week and still manages to surprise and amaze our customers," said Victoria Marfleet, Customer Happiness Manager at "I'm proud of the CHT for earning this award, and I congratulate all the other Stevie Award winners who joined us in pushing the boundaries of sales and customer service."

The Stevie Awards for Sales & Customer Service are the world's top sales awards, business development awards, contact center awards, and customer service awards.  The Stevie Awards organizes several of the world's leading business awards shows including the prestigious American Business AwardsSM  and International Business AwardsSM.

The awards were presented to honorees during a gala banquet on Friday, March 4 at the Paris Hotel in Las Vegas. More than 500 executives from the U.S.A. and several other nations attended. More than 60 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month.  

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at

About is an online wine company that helps everyday wine lovers drink like the rich and famous. They do this by crowdfunding winemakers. Over 200,000 customers called Angels invest directly in winemakers by setting aside $40 per month, all of which goes toward their next purchase. The company invests these funds in top-tier winemakers around the world to make wine exclusively for