Named Agency of Record, Ootem Develops Brand Identity and Marketing Strategy for Viivo, a New Cloud Security Application from PKWARE

Feb 08, 2013, 13:17 ET from Ootem

SAN FRANCISCO, Feb. 8, 2013 /PRNewswire/ -- Ootem, a San Francisco-based advertising agency was named agency of record by PKWARE, the industry leader for data security, for their new Cloud security application, Viivo. Viivo offers products that make sharing, exchanging, and securing important information in the Cloud safe and simple.

Hired in May 2012 after a national review of agencies, Ootem was selected to develop the entire brand identity, from creating a name, logo, tagline, and website, to designing the icons for the mobile application. Ootem also created and executed a launch marketing plan for Viivo that included online and mobile advertising, search, and social media.

"This has been an exciting new venture for us," said Matt Little, Product Manager at PKWARE. "The product development happened at the same time as the brand development, so it's been a very dynamic process. We searched for an agency resource that understood how consumers and enterprise connect with the Cloud, and knew how to launch a brand from the ground up. We needed big agency brainpower without the big agency hierarchy that can really slow down projects. Ootem was smart, and nimble. They really got the job done."

Based on the success of Viivo's launch, PKWARE has tapped Ootem to expand marketing efforts throughout North America and select countries.

"Being part of the development and success of Viivo, has been very gratifying," said Jason Kelley, Ootem president and founder. "As with any new product launch, it's crucial to have a great relationship with the client in order to be able to deliver on strategy and within a tight timeline.  PKWARE has been a great partner, and we look forward to be part of their future success."

About Ootem
Ootem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at

The PKWARE Solution is used billions of times a day to manage risks associated with data security breaches while reducing storage costs up to 95% and improving service delivery. The PKWARE Solution is the only complete system for reducing, securing, moving and storing data across the extended enterprise, both internally and externally, from mainframes to servers to desktops and now mobile devices into the Cloud. PKWARE is a privately held company based in Milwaukee, WI with additional offices in New York, Ohio and the United Kingdom.

Contact: Sarah Lessen