SEOUL, South Korea, May 26, 2016 /PRNewswire/ -- nancyrella (www.nancyrella.com), a Korean online mall specializing in women's clothing, tapped into the global market at the beginning of this year, making continuous progress ever since. The business grew 20% during the first quarter of this year compared with the same time last year as more international customers are purchasing its products.
nancyrella's global market entry started in earnest after a customer's visit. "A Chinese customer I had met on one of nancyrella's social media channels at the end of last year visited our office after she could not find a way to purchase our products," said CEO Kim Na-Hyun. "As I have had customers in America and China asking how to purchase our products, I decided to enter the global market in full."
Currently, nancyrella is operating its Korean, English (en.nancyrella.com), and Chinese (cn.nancyrella.com) versions of its site. All of them have been built by Korea's largest e-commerce solution brand, cafe24 (www.cafe24.com). nancyrella carries women's clothing that can be worn comfortably every day while still maintaining a sharp and elegant look. Top sellers include dresses, which are manufactured in-house, as well as t-shirts and pants under the Basic Line category. As the naming suggests, pieces of clothing in this category are mainly for everyday use.
"We get involved in the design and production of many of our dresses," said CEO Kim. She also explained that despite the fact that manufacturing process is complex as it uses vivid patterns and various extra materials, she does her best to build up nancyrella into a global brand known for its uniqueness.
Customer satisfaction rate is high and repurchase rates have reached as high as 80%. nancyrella boldly cancels sales of items that cause discomfort of any kind. Also, it tries to show different aspects and characteristics of each type of clothing by photographing various poses using different backgrounds.
CEO Kim went on to say, "We will continue to study the Chinese market and actively engage in local marketing strategies. We will further sophisticate our products in the Basic Line category, which is hugely popular right now, and develop them into brands unique to its color."
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