OVERLAND PARK, Kan., April 12, 2011/PRNewswire/ -- National Advisors Trust Company will unveil its strategic vision for 2011 and beyond at the company's 10th annual conference 4/26-4/28 at the Hyatt Regency, San Francisco.  The conference, attended by nationwide Registered Investment Advisors, will focus on the company's key strategy – "Trust Officer Inside™".

A significant part of the company's dramatic growth has been the success of the company's private label trust program, Trust Representative Office™ (TRO).  In early 2009 the trust company launched the private label trust program and now has 21 firms participating, operating under 27 private brands in 17 states. The program is designed for trust-centered firms to develop a differentiated value proposition to clients as well as centers of influence in respective estate planning communities.

"An increasing number of RIAs are starting to understand the power of multi-generational relationships with clients, and the use of trusts is a key way to ensure RIAs have the opportunity to retain and extend relationships," said Ronald Ferguson, CEO of National Advisors Trust. The company's private label trust programs, Trust Representative Office and Trust Marketing Office™, allow RIAs to re-position their firm as being trust savvy and trust focused.

National Advisors Trust recently announced record growth with assets nearly doubling since the market low in March 2009. Quarterly data shows the trust company's assets increasing by 95%, from a low of $3.7 billion in March 2009 to $7.2 billion in March 2011.

In January 2009, close to the apex of the downturn, the trust company launched the TRO program, and embarked on a year-long effort to deliver a multi-custodian RIA technology platform.  Ferguson added, "These programs along with the SEC's Custody Rule change in March of 2010 boosted assets with existing RIA clients, and started catching the interest of new RIAs to join National Advisors Trust."

In addition to hosting a Black Tie event at the Annual Conference, scheduled sessions will focus on the company's multi-custodian technology platform, AdvisorDesk™. National Advisors Trust will preview the launch of AdvisorDesk CRM with open architecture allowing extensive integration and interoperability with other vendors' portfolio accounting systems; Laser Apps™ for account opening and administration with integration to financial planning applications; and Microsoft's suite of software.  Other sessions include Implementing Social Media for RIAs, trust-focused RIA strategies, and technology utilization for increased efficiency and scalability.  

The trust company added nearly $3.5 billion in assets during the 24-month period supporting a 95% growth rate. "Although the general market uptrend during that period gave us a nice push, the majority of growth came through new RIAs and new accounts from existing RIAs," stated Ferguson.

National Advisors Trust Company, FSB, is the nation's largest independent, RIA-owned trust company with assets of more than $7 billion.  http://www.nationaladvisorstrust.com.

Contact: Corrine Smith, 913-522-7284, csmith@nationaladvisorstrust.com

SOURCE National Advisors Trust Company, FSB