National Branding Firm Corey Wins Rebrand of Financial Services Organization
MIT FEDERAL CREDIT UNION SELECTS COREY FOR NEW BRANDING
WATERTOWN, Mass., Oct. 3, 2013 /PRNewswire/ -- Corey McPherson Nash, Corey, a leading national branding and design firm continues to grow its client roster by landing MIT Federal Credit Union (MITFCU). Corey will be responsible for brand strategy stretching across MITFCU's multiple channels.
With a history dating back to 1940, MIT Federal Credit Union (MITFCU) is a not-for-profit financial service organization that serves the MIT community. MITFCU is democratically governed by its member/owners through an elected volunteer board of directors. With 31,000 members and $385 million in assets, MITFCU provides convenient technology-based delivery of well-priced financial products and services.
Kimberly Shooter, Vice President, Corporate Initiatives, MIT Federal Credit Union, explained, "Corey's extensive brand strategy and design experience in the business, academic and retail sectors made them the winning fit for this assignment. We look forward to working collaboratively with the Corey team in our goal to align with the overall MIT brand and to be the all-inclusive provider of financial services to the MIT Community."
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 30 years ago, Corey is widely recognized for its thoughtful design and strategic insights.
About MIT Federal Credit Union
MIT Federal Credit Union was founded in 1940 to provide financial services to employees at the Massachusetts Institute of Technology. Today, the Credit Union serves employees of MIT Campus, MIT Lincoln Laboratory, Charles Stark Draper Laboratory, Whitehead Institute, The Broad Institute, other MIT affiliates, MIT Students and Alumni, retirees of employer groups, households and families of primary members.
SOURCE Corey McPherson Nash
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