National Broadcast of Elder Abuse Film Announced for World Elder Abuse Awareness Day

Jun 09, 2010, 14:47 ET from National Council on Aging

WASHINGTON, June 9 /PRNewswire-USNewswire/ -- In recognition of World Elder Abuse Awareness Day, Link TV will broadcast An Age for Justice: Confronting Elder Abuse in America on June 15 at 8:30 p.m. EDT on DIRECTV, the DISH Network and select cable networks.  The film, funded in part by the Fledgling Fund, features stories of elder abuse recorded by video advocates across the U.S., and is part of the Elder Justice Now campaign, a joint effort of the National Council on Aging (NCOA) and WITNESS to raise awareness of the increasing prevalence of elder abuse in the United States.  

"Elder abuse is a growing but underreported problem, and we are grateful to Link TV for sharing these compelling stories with millions of viewers," said Jim Firman, president and CEO of NCOA. "This national broadcast gives a voice to many victims, and we hope it will encourage people to be vigilant against abuse in their lives and lives of their loved ones, and to advocate with their political representatives."

According to the National Center on Elder Abuse (NCEA), as many as two million Americans aged 65 or older may have suffered abuse of some sort. The NCEA defines abuse as any intentional or negligent act by a caregiver or any other person that causes harm or a serious risk of harm to a vulnerable adult including financial, physical, emotional or sexual abuse.

"This film asks you to imagine what you would do if someone you loved was abused and neglected and you were in a position to do something about it," said Kelly Matheson, Program Manager for WITNESS.  "Once your eyes are opened by these stories, it is hard to turn away."

In addition to Link TV's nationwide broadcast on June 15, WITNESS and NCOA have launched a national screening initiative to distribute the film and 11 other individual videos. Community organizations, senior centers, and all others are invited to host screenings in order to raise awareness about the silent issue of elder abuse.  Visit for additional information. Link TV will also promote the broadcast and stream the video via their website,

About Link TV

Link TV is an independent non-commercial network devoted to global issues, available in 32 million U.S. homes receiving satellite television on DIRECTV channel 375 and DISH Network channel 9410. Select programs are shown on more than 170 local cable systems, on many college campus channels and streamed worldwide on the Internet. For more information, visit

About Witness

WITNESS ( is an international human rights organization that uses the power of video to open the eyes of the world to human rights abuses. By partnering with local organizations around the globe, WITNESS empowers human rights defenders to use video to transform personal stories of abuse into powerful tools of justice. WITNESS has partnered with groups in more than 70 countries, bringing often unseen images, untold stories and seldom heard voices to the attention of key decision makers, the media, and the general public – prompting grassroots activism, political engagement, and lasting change.

About the National Council on Aging

The National Council on Aging (NCOA) is a non-profit service and advocacy organization headquartered in Washington, DC. NCOA is a national voice for older Americans - especially those who are vulnerable and disadvantaged - and the community organizations that serve them. It brings together non-profit organizations, businesses and government to develop creative solutions that improve the lives of all older adults. NCOA works with thousands of organizations across the country to help seniors find jobs and benefits, improve their health, live independently and remain active in their communities. For more information, visit  

SOURCE National Council on Aging