National Call Center Solutions Provider, AnswerNow, Releases Online Calculator to Measure Bottom-Line Impact of Bad Customer Service

Tool Helps Businesses Determine Hidden Costs of Not Providing Good Customer Service

Jun 20, 2013, 14:12 ET from AnswerNow, Inc.

GLENDALE, Ariz., June 20, 2013 /PRNewswire-iReach/ -- National call center solutions provider, AnswerNow, has added a new customer service calculator to its website to help organization determine costs of poor customer service and the overall impact to profitability.


The economic impact of bad customer service can be devastating to large and small businesses. According to an AchieveGlobal study, 50 percent of respondents said they would try out a competitor after just one bad experience with a company. 93 percent of those surveyed would defect completely after three or fewer bad customer service experiences. 

Keeping customers happy has a direct effect on the bottom-line. AnswerNow works with organizations to create a positive customer experience in every engagement, helping acquire more customers and retain existing customers. In the long-run, AnswerNow's good customer services turns potential high costs into savings. The same study concluded securing a new customer is seven times more expensive than retaining an existing one. 

The premise of properly maintaining an existing customer base is the foundation for the customer service calculations. The AnswerNow Customer Service Calculator measures three critical costs that can drive down a business's profitability:

  1. Cost of Losing Customers
  2. Cost of Replacing Lost Customers
  3. Cost of Bad Service

"We all know bad customer service costs companies money," said Michelle Weiss, vice president for AnswerNow, Inc.  "Until company executives and managers actually see the dollar impact, they may not understand how bad service is hurting their profits.  With our calculator, companies see the amount of money they are needlessly sending right to their competition."

In addition, AnswerNow has produced a complimentary guide titled the "5 Most Important Steps to Improving Customer Service."  This guide describes a number of tried-and-true tactics that organizations can use to make sure they do not fall into the bad customer service trap.  

Interested parties can access the AnswerNow Customer Service Calculator and download the guide in the AnswerNow Resources section of the website.

For a limited time, AnswerNow is helping customers quickly realize a return on their commitment to providing great customer service! The company is offering a ten percent discount on selected services when users submit their results from the AnswerNow Customer Service Calculator.  Some restrictions may apply.  For more information, contact Michelle Weiss at 1-800-226-0491 or

About AnswerNow, Inc.
Founded over three decades ago, AnswerNow! provides call center solutions to hundreds of businesses across a multitude of industries.  The U.S.-based company offers answering services, bilingual inbound and outbound call management, customer service and support, marketing and sales contact management, 24/7 service, appointment scheduling, overflow and disaster recovery.  For more information, visit the company's website at

AchieveGlobal provides performance-improvement consulting and learning solutions in leadership, sales, and customer service. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only.

Media Contact: Michelle Weiss, AnswerNow, Inc., 800-226-0491,

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SOURCE AnswerNow, Inc.