LOUISVILLE, Colo., Aug. 10, 2016 /PRNewswire/ -- Books Are Fun, a Colorado-based company which conducts nearly 10,000 local flash sales nationally each week through 450 independent, locally based fundraising partners, today officially rebranded as Collective Goods to showcase the company's dedication to giving back to local causes.
"Books Are Fun has been operating for more than 20 years on a business model that was built around the concept of giving back to support the local community," said Ben Kaplan, CEO of Collective Goods. "The rebrand to Collective Goods effectively communicates our mission of providing value to our customers by offering great products at outstanding values while empowering our community fundraising partners to give back by supporting local causes."
Since the company's founding in 1990, more than a half a billion dollars in cash, products and books has been raised for local causes throughout the U.S.
Collective Goods flash sales are held in local schools, hospitals and businesses, and a portion of the proceeds benefit a local cause. Unlike many fundraising operations that sell only one or two products — like wrapping paper or prepared cookie dough and typically at higher prices than options from local retailers — Collective Goods offers a wide variety of products including consumer electronics, games, home and outdoor products and books. Further, Collective Goods doesn't rely on parents, students or local volunteers to sell the products and collect the funds. Collective Goods flash sales are fully staffed by local Collective Goods fundraising partners, with the exception of school fundraisers where items are left on display for school teachers and staff to review and order.
"This rebrand is a conscious effort to place our company value — giving back — at the forefront of everything we do," continued Kaplan.
"It's exciting to be able to sell unique products at great prices while raising money for local causes," said Shawn Ross, a Collective Goods community fundraising partner based in West Virginia. "Once I introduce our service, the same organizations welcome us back year after year. In my market alone, we were able to raise more than $230,000 for local causes in 2015."
In addition to the rebranding, Collective Goods is upgrading its website and introducing mobile ordering apps to expand access to their products while still providing the benefit of raising money and other support for local schools or organizations.
"Our purchasing group evaluates literally thousands of products every year, and only a fraction of those make it into a Collective Goods flash sale," said Kaplan. "We bring unique items that people want while raising money to benefit the communities we serve."
If you would like to schedule a Flash Sale fundraiser at your office or public location, please visit www.CollectiveGoods.com to find an independent representative in your area.
About Collective Goods:
Collective Goods, headquartered in Louisville, Colo., conducts nearly 10,000 pop-up flash sale fundraisers throughout the U.S. each week. The company brings the store to the customer, offering a narrowly focused and thoughtfully curated assortment of innovative and popular consumer goods often not available from other local sources. Up to 20 percent of all proceeds generated go to support philanthropic causes in participating communities, and the exact amount varies by event. Since its founding as Books Are Fun in 1990, Collective Goods has raised more than a half of a billion dollars in cash and merchandise to local schools, hospitals and other charitable organizations. Collective Goods, a DBA of Imagine Nation Books Ltd., has 125 employees and more than 450 independent, locally based representatives. -For more information, please visit www.CollectiveGoods.com.
SOURCE Collective Goods