ROSEVILLE, Mich., July 13, 2015 /PRNewswire/-- In 1965, National Coney Island (NCI) founder James Giftos had an idea and people ate it up. Today, Giftos' legacy and his famous coney dog, Hani™ sandwich, and award-winning chili live on as National Coney Island, one of Michigan's oldest and most celebrated coney chains, commemorates 50 years of serving up fast and fresh fare to coney lovers locally and worldwide.
Family-owned and Michigan based NCI will celebrate its golden anniversary kick-off with a golden offer of 50 cent coneys for one day only, tomorrow, Tuesday, July 14 beginning at 7 a.m.* This celebratory day will serve as the launch to a series of special offers taking place through December to show customer appreciation for a "Doggone Good™" 50 years.
Customers will also have the opportunity to own a limited edition drinking glass featuring a golden version of NCI mascot Mr. Pop's iconic mustache to commemorate the occasion. The glasses will be available for purchase at participating locations beginning July 17 for $3.99 throughout Michigan. A portion of the proceeds from the commemorative glass will benefit the non-profit organization, Wigs 4 Kids.
"When my father opened the first National Coney Island in 1965, I don't think he imagined the brand identity that would be built over the next 50 years," said Tom Giftos, president, National Coney Island. "Our success is a true testament to the support of the communities in which we operate."
A native of Kyparrissia, Greece, James Giftos opened the original National Coney Island in the Macomb Mall in Roseville, Michigan after becoming a partner of the National Chili Company. With a very limited menu hand-painted on wooden menu boards, NCI quickly became a destination for shoppers. Due to its popularity, Giftos began opening restaurants throughout the metro Detroit area evolving into the chain customers know and love today.
NCI currently operates 20 locations with more than 900 employees throughout southeast Michigan including multiple locations within Detroit Metropolitan Wayne County Airport. NCI's family-friendly locations set themselves apart from other Coney Island style restaurants with special services including drive-thru windows at some locations and Coney Bucks rewards cards, which offer discounts and deals to cardholders. Patrons can sign up for Coney Bucks rewards cards at any NCI location or online at www.coneybucks.com.
"It is certainly a challenge in today's competitive world to stay relevant, we need to innovate," said Giftos. "However, we are still focused on the important things that made us who we are – quality and fresh ingredients, fast and friendly service and affordability."
*For a limited time only. Dine-in only. Limit 5 coneys per person, per visit. Not valid with other offers or promotions. Offer valid on Coney Hot Dog only. Offer not valid at DTW airport locations.
About National Coney Island
National Coney Island currently owns and operates 20 restaurants throughout Metro Detroit and at Metro Airport. The corporate headquarters are located at 27947 Groesbeck Highway in Roseville, MI. For more information about National Coney Island, visit www.nationalconeyisland.com.
SOURCE National Coney Island