National Consumer Poll Reveals That Most Motorists Hope To Drive Their Vehicle 200,000 Miles
Survey Shows American Car Owners' Concerns about Vehicle Longevity
09 Apr, 2012, 12:00 ET
HOUSTON, April 9, 2012 /PRNewswire/ -- According to a new national survey conducted by Kelton Research*, motorists on average estimate that a vehicle should go for more than 200,000 miles before sending it into retirement. In fact, those American car owners think that a vehicle doesn't get "old" until it hits around 147,000 miles, and nearly nine in ten (86 percent) vehicle owners are more concerned with engine upkeep than their vehicle's aesthetics on the inside or outside.
The survey also reveals that 85 percent of motorists are more concerned about the longevity of their vehicles, compared to their homes; and rather than using its actual age, 68 percent of car owners use their vehicle's mileage as the key indicator in determining how old it is.
"With drivers wanting so much mileage from their vehicles, the potential for engine wear and tear is greater and the need for car owners to care for their vehicle's engine is most important," said Chris Hayek, Quaker State Global Brand Manager. "We at Quaker State are committed to meeting the needs of drivers everywhere, which is why we developed Quaker State Defy™ motor oil to help drivers who are looking to keep their engines running for a long time."
Quaker State Defy™, the motor oil designed to help higher mileage engines defy time, is formulated to more effectively meet the changing needs of engines and help higher mileage engines fight wear. The technology in the new Quaker State Defy™ motor oil makes it so durable that independent tests prove it can virtually stop future wear in the engine.**
"The product features higher levels of heat activated anti-wear additives, so that from the date Quaker State Defy™ motor oil is put into service, it prevents up to 98 percent of future metal to metal wear.** These anti-wear additives target high temperature and high-wear surfaces where they are needed most, making Quaker State Defy™ ideal for consumers who want a higher level of protection or who own high mileage vehicles," added Hayek.
"April is National Car Care Month, and the spring is the perfect time for drivers everywhere to pay extra attention to their vehicles and help take them 200,000 miles and beyond," continued Hayek.
For more information about the full line of Quaker State products, visit www.quakerstate.com.
*Survey Sample: 511 American Car Owners, Ages 18 and Over
**Based on Sequence IVA wear test
Quaker State® motor oil has over 70 years of history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is one of the first brands to develop high mileage engine motor oil and the only brand to market its motor oil product in a clear bottle. For more information about Quaker State products, please visit www.quakerstate.com.
Quaker State is produced and marketed by Shell Lubricants.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume.(a) The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®,
Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
(a) Kline & Company, "Global Lubricants Industry 2010: Market Analysis and Assessment."
SOURCE Quaker State
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