LAS VEGAS, March 31, 2016 /PRNewswire/ -- National Credit Center (NCC), a leading provider of comprehensive credit reporting solutions, data and marketing solutions to the automotive industry, today unveiled its new state-of-the-art CRM (customer relationship management) technology product—Avendas CRM at NADA Convention & Expo 2016, booth #6663N.
Designed to work with NCC's dealer clients to enhance their customer's experience, Avendas CRM allows dealers to spend less time using software to locate requisite data, and more time communicating effectively with their customers. Built on a responsive, cloud-based platform, Avendas CRM also allows for full functionality and the best experience on any device.
"For two decades, National Credit Center has been on the forefront of innovation in the automotive sector, and that tradition continues with the introduction of Avendas CRM," said Jevin Sackett, Chief Executive Officer of NCC parent company Sackett National Holdings (SNH). "In developing Avendas CRM, we've invested more than 20,000 hours in coding alone, with countless additional hours dedicated to ideation, workflow, and UI/UX. Our automotive professionals spent thousands of hours conducting A/B testing with dealers and industry experts, then used their suggestions and feedback to enhance the product. The resulting system reflects the wealth of resources we've used to develop this innovative CRM. "Avendas CRM was designed to minimize the time required to deliver the right message, to the right customer, at the right time."
Understanding the critical importance that time management plays in the automotive industry, Avendas CRM is designed so that dealership staff can be fully trained in a few days, through either in-store training or via online, instructor-led classes; one of the goals of Avendas CRM was to free up dealer staff to interact more with customers, instead of spending time using software to find the necessary data and information required to communicate effectively with customers.
"Avendas CRM was developed to keep pace with the modern methods dealers use to manage their customers' experience," explained Shawn Morse, NCC's Senior Vice-President of Software Solutions. "Currently, the most widely used CRM platforms in the automotive sector were built before the iPhone and Facebook were even released. As a result, in our consultations with dealers during Avendas' development, we heard that many CRM systems weren't optimized for today's technology, and that resulted in deficiencies in a host of areas—including reporting, email deliverability, security and the ease of use of their existing CRMs.
"Avendas CRM was developed specifically to address the concerns that dealers identified with their existing CRM systems. As a result, Avendas is designed to provide a cost-effective, modern, intuitive CRM system that gives complete control of actionable data, process management, marketing, security, and reporting back to our dealer clients," Morse said.
With more than 5,000 automotive dealership partners nationwide, it was critical that Avendas CRM complement NCC's existing products; as a result, Avendas CRM also was designed to work seamlessly with the NCC credit portal (NCCI), giving dealers powerful customer data in the most efficient way possible.
With its ease of use, flexibility, customizability and value, Avendas CRM is breaking new ground in the field of automotive CRM. Designed, tested, and then enhanced by industry experts who use CRM daily, Avendas CRM will transform the way dealers manage new and existing customer relationships.
To schedule a demo, please go to: http://banking_tradeshow_news.vporoom.com/NationalCreditCenter-NADA
About National Credit Center
Since 1996, National Credit Center (NCC) has been providing the automotive industry with comprehensive data, software and marketing solutions that help automotive dealers increase sales, drive user engagement, and improve operational efficiencies. NCC state-of-the-art data solutions include a range of credit and compliance solutions; its automotive software solutions include Avendas CRM, EZ APP, TradeVue and CreditVue; and NCC marketing solutions include AimLogic, and other cross-channel digital solutions. For more information, please visit www.NCCdirect.com
About Sackett National Holdings Inc.
Sackett National Holdings, Inc. (SNH) is a leading provider of information, technology and data services. For 20 years, financial institutions, Fortune 500 companies and consumers nationwide have turned to companies owned and operated by SNH for products and services such as mortgage applications, credit reports, valuations, background screenings and affordable energy. Using the latest technologies, SNH specializes in creating cost-effective products and services that enable partners in the automotive, energy, mortgage, finance and employment industries to better serve the needs of their customers. SNH's entities include National Credit Center, Sperian Energy, PeopleFacts, and SettlementOne. For more information, visit www.snhinc.com.
Vice President, Marketing
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SOURCE National Credit Center