WATERTOWN, Mass., Aug. 19, 2014 /PRNewswire/ -- Corey McPherson Nash (www.corey.com), the nationally prominent branding and digital agency, announced the launch of Lowell Community Health Center's new website. The website is informed by Corey's previous strategic brand communications work for the Health Center.
Lowell Community Health Center (Lowell CHC) is a non-profit, community-based organization that provides access to high quality health care to nearly 50,000 Greater Lowell residents of all ages, regardless of their ability to pay. LCHC also serves a particularly diverse, multicultural community. Roughly 80 of LCHC's staff members are trained medical translators, and 28 different languages are spoken by its employees.
The Corey team identified four primary goals to create a successful website for the Health Center:
- To communicate and align with the new LCHC brand identity.
- To accurately present the health center's professional image with a warm, welcoming, compassionate tone, particularly for prospective patients and caregivers who are non-English speaking.
- To show the diversity of LCHC's community, and its services to Greater Lowell.
- To make it easy for users, including patients, donors, medical professionals and jobseekers, to find what they need.
Corey created a warm, friendly and professional online experience by juxtaposing authentic and emotive photography with a clean, simple and accessible user interface. As an aid to the site's non-English speaking visitors and wide ranging literacy levels, Corey incorporated icons and imagery that provide recognizable visual cues to content location and navigation. In addition to English, the site includes dedicated pages for Spanish, Arabic, and Portuguese visitors.
"The Corey team truly understood us," said Dorcas Grigg-Saito, Lowell CHC's CEO. "They just got who we are and helped us define our story and brand voice and then communicate strategically the Health Center's brand in a thoughtful and appropriate way–beyond the center and to the online community."
About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps its clients connect better with their audiences through brand, print, digital and social media communications. Founded more than 30 years ago, Corey is widely recognized for its thoughtful design and strategic insights.
SOURCE Corey McPherson Nash