National Hispanic Media Coalition Convenes Entertainment And Media Giants To Discuss Growing Latino Presence In TV, Film And Digital At Its Inaugural MediaCon Conference July 20 At The Pasadena Convention Center

PASADENA, Calif., July 17, 2012 /PRNewswire-USNewswire/ -- More than 350 media advocates, influencers and industry professionals will gather on Friday, July 20th to network, discuss trends and gain insight on emerging issues relating to Latinos in entertainment.

Worldwide pioneer and entertainment industry leader Haim Saban, Chairman of the Board of Directors for Univision will serve as the keynote speaker at the Friday luncheon.  MediaCon has assembled a stellar line-up of media experts covering all facets of the media industry from TV, filmmaking, social media, and talent management.

Highlights include:

THE NEW GENERAL MARKET: POWER OF THE LATINO ENTERTAINMENT CONSUMER
Latinos are over indexing in the entertainment world from movie attendance to cell phone usage and downloads. Hear the latest trends from film, TV and mobile experts as they share with attendees the blueprint for reaching this lucrative demographic.
Moderator- Rick Sanchez, Journalist
Monica Gil, VP of Gov't & Public Affairs, Nielsen
Julia Jenks, VP of Research, MPAA
Hector Galvan, Hispanic Marketing Manager, Sprint/Nextel

DECIDIMOS: WILL LATINOS DECIDE THE PRESIDENTIAL ELECTION?
Latino demographics are growing in critical battleground states.  How will this affect the November elections?  Political and media experts will forecast the Latino impact.
Moderator: Maria Elena Salinas, Network Anchor, Univision
Matt Barreto, Co-Founder, Latino Decisions
Monica Lozano, CEO ImpreMedia
Evan Bacalao, Senior Director of Civic Engagement, NALEO

EMPOWERING LATINAS IN ENTERTAINMENT
Come and listen to successful Latina producers, writers and directors share their expertise and experiences with the next generation of Latinas in Hollywood.
Moderator: Ivette Rodriguez, American Entertainment Marketing
Elizabeth Avellan, Troublemaker Studios and President, EYA Productions (Machete, Sin City, Once Upon A Time In Mexico, Spy Kids Series)
Ligiah Villalobos, Writer/Producer (Under The Same Moon)
Patricia Riggen, Director (Under The Same Moon, Lemonade Mouth, Girl In Progress)

PANTELION FILMS & TELEVISA USA
Join top Pantelion Films & Televisa USA executives as they share their perspectives on film and television within the Latino entertainment industry. Their entertainment leadership will lend itself to a colorful discussion on the U.S. Hispanic market and its influence on content creation and distribution.
Jim McNamara, Chairman of Pantelion
Paul Presburger, CEO of Pantelion, Managing Director of Televisa USA
Michael Garcia, Chief Creative Officer of Televisa USA

FIRST LOOK CLUB PREMIERE SCREENING:  END OF WATCH
Established by the NHMC and Latin Heat Media, First Look Club will focus on harnessing the consumerism of the U.S. Latino by presenting a "first look" at new film releases and television programming. The film End Of Watch is a powerful story of family, friendship, love, honor and courage starring Jake Gyllenhaal and Michael Pena.  Following the screening will be a Q&A with End Of Watch star Michael Pena and End Of Watch Writer/ Director David Ayer.

For more information or to register, visit www.LatinoMediaCon.com or call (626) 792-6462. #mediacon.  Latino MediaCon & Expo is produced by NHMC and LatinPointe.

Contact: Inez Gonzalez
(213) 718-0740
[email protected]

SOURCE National Hispanic Media Coalition